•Engaged with customers by outlining free incentives to increase reward program signups by 5%, contributing to the monthly goal of 50 new signups. • Executed merchandising strategies such as cross-merchandising to enhance product displays to promote and maintain visually appealing environments.• Utilized active listening and empathy to resolve customer concerns regarding return policy and expired coupons, resulting in a 20% increase in customer satisfaction ratings and maintaining retail regulations.• Presented knowledge of products throughout the store to assist customers in selecting personalized gifts and how they might benefit them, resulting in a purchase.

• Met regularly with the business owner to create marketing content to promote and establish a strong brand identity across LinkedIn, YouTube, and Instagram, including social media posts, email campaigns, YouTube promotions, and podcast episodes.• Coordinated and facilitated 4 focus group sessions with industry professionals to identify service gaps and collect feedback, resulting in 10 actionable recommendations for improvement.• Created a comprehensive PR audit by researching competitors, assessing internal activities and goals to identify weaknesses, and outlining new social media/traditional media initiatives to drive growth.• Consulted with three social media team members to promote mentorship sessions and podcast episodes that contributed to a 12% boost in clickthrough rate on both Instagram and YouTube.

•Managed weekly meetings with a team of 4 interns to support a departmental anniversary and annual journalism conference with 350 attendees, updating research of both journalists and alumni and pitching social media content to the client.• Collaborated with anniversary and conference team to streamline communication and meet deadlines, resulting in a 5% increase in completion.• Created and scheduled 14 speaker bios and infographics on Instagram and LinkedIn posts to boost engagement with the organization’s annual conference.• Recorded and edited an organizational alumni-focused podcast, promoting the department's 75th anniversary.

• Developed a comprehensive yearly schedule and coordinated multiple annual events.• Utilized effective communication and leadership skills to delegate tasks and responsibilities among students. • Conducted personalized coaching sessions with cast members to address performance concerns. • Scheduled and coordinated with students and parents to fit students for costumes.