My name is Abigail Scott and I am a passionate journalist with a degree in Journalism and a minor in Public Relations from the Walter Cronkite School of Journalism and Mass Communication. I have a strong background in copywriting and social media and I have experience creating engaging content across various platforms, from headlines to persuasive ad copy. I excel in crafting engaging posts and developing comprehensive social media strategies, driving engagement and fostering brand growth. I also have expertise in SEO optimization, ensuring content is compelling and highly discoverable. By using keyword research and best practices I have enhanced visibility and driven organic traffic. I am proficient in social media analytics, using data-driven insights to inform decision-making and refine strategies. Passionate about the intersection of journalism, PR, and digital media, I'm eager to leverage my skills to make an impact in the ever-evolving media landscape.