Abigail Selander Email & Phone Number

Detroit, Mi, Us

Detroit, Mi, Us

Detroit, Michigan, United States

- Participate in observational research to better understand user behavior and pain points, receiving feedback that my work has been vital to the project’s overall success- Put interpersonal skills to work to lead 1:1 interviews with project participants, gathering in-depth insights and translating findings into qualitative reports that inform Journey Maps

Detroit Metropolitan Area

- Acquired and cultivated new business relationships by researching and qualifying leads, increasing referral partners by 1100%- Designed and delivered engaging, high-level presentations to hundreds of C-suite executives, stakeholders, decision-makers, and end users, closing 75% of complex deals with a consultative approach through discovery questions and active listening- Collaborated with marketing and sales teams to re-design program pitch into a podcast developed for virtual selling, leading to continued business growth amidst pandemic limitations - Built a team of 60, mentoring 5 direct reports

Detroit Metropolitan Area

- Created a new program for qualifying inbound opportunities, increasing team efficiency by 33%- Generated new business opportunities through ongoing marketing efforts, networking, tradeshows, and following previous partners throughout careers- Leveraged agency connections to lead company-wide re-branding while preserving integrity of voice and elevating the brand, launching a new website and a series of advertising and marketing initiatives

Detroit Metropolitan Area

- Grew business from $0 to 7-figures in sales within first year of operation while managing existing customers to ensure retention and continued sales growth- Developed a proprietary Customer Relationship Management (CRM) program customized to meet the needs of a scaling startup business- Continuously exceeded KPIs, resulting in promotion to Sr. Manager in <1 year

Detroit, Michigan, United States

- Optimized break-even point for large-scale events, managing budgets/costs and ensuring positive revenue for a diverse roster of projects- Worked in tandem with legal team to develop, negotiate, and implement contracts/riders for talent and major production events- Facilitated cross-functional project management, running team meetings from strategy and planning to activation while working collaboratively with internal and external stakeholders

Detroit Metropolitan Area

- Actively managed multiple projects and workflow for Fortune 500 clients at a full-service, top-tier creative agency from strategy and development through completion and deployment, delivering projects on time, in scope, and within budget- Improved project success rate by building relationships and coordinating cross-functional team efforts to remove roadblocks for review rounds and final approvals for all deliverables

Grand Rapids, Mi

- Organized event strategy, planning, and activation of bi-annual fashion shows, resulting in sold-out attendance and 35% increase in post-event sales- Utilizing my curatorial eye, attended retail industry tradeshows in Chicago, NYC, and Italy to procure luxury merchandise for high-end, design-focused women’s lifestyle boutique- Reached a global audience for brick-and-mortar business by launching eCommerce and digital marketing campaigns on various media platforms, including local news guest appearances and magazine publications

Bachelor Of Arts - (B.A.)

Graduated with honors and a double-B.A in English and Art History

Art History Of The Italian Renaissance

Italian Renaissance Art along with Italian culture, history, and film studies

Intensive Italian Studies

6-month Italian language immersion program, gaining conversational proficiency along with reading and writing skills