Marketing Intern
Dayton, Ohio, United States
As the marketing and content coordinator for Pure Couture, I was responsible for planning all social media content for Instagram, Facebook, and TikTok each month. While responsible for managing the store's social media presence, I used Hootsuite to schedule daily content for social media. I also used Canva, Adobe Photoshop, Illustrator, InDesign to create graphics for social media and website dashboard content. Utilizing my knowledge in search engine optimization, I used Google Analytics to research top keywords and competitors' top keywords to implement onto Pure Couture's website. I also used Google Analytics to monitor and analyze the performance of several Google Ad campaigns that I created. On top of my responsibilities for digital marketing, I coordinated and executed photoshoots for the store's busy season. To do this successfully, I collaborated with local photographers, hair and makeup artists on social media, creating specific content for each local business to share. Lastly, I overlooked and ran Pure Couture's Homecoming Season ambassador program where I tracked ambassadors' personal code usage, sent weekly emails communicating progress, store announcements, new inventory, etc., and coordinated in-store photoshoots for social media content.