Abigail Stoner Email & Phone Number

• Develop go-to-market plan aligned with business priorities including campaign development, brand-building activations, content creation, and 360 distribution plans.• Assist in the ideation, preparation, and execution of brand tactics and activations.• Evaluate and solve problems that may arise during the GTM process through creative problem-solving.• Drive execution of campaigns as the day-to-day project manager of team deadlines.• Manage asset globalization by driving the translation process and creating international launch kits.• Create and implement team efficiencies through the advanced use of Asana, Google Drive, and Bynder.

• Strategized new target market for Dude Wipes products• Constructed digital and video ad campaign• Developed insights based on research and buyer habits• Repositioned product into family market to increase CLV• Established buyer personas based on survey results from target market respondents

• Rebranded and managed Redhawk Radio’s social media pages (Instagram, TikTok, and LinkedIn).• Increased Instagram engagement by 45.3% over 3 month period.• Increased Instagram reach by 175% over 3 month period.

Oxford, Ohio, United States

• Assisted marketing team with diverse activities• Monitored news and social media presence to assist in brand-building • Managed a high volume of calls and emails and served as office point person

Brick, New Jersey, United States

• Managed 20+ client Instagram and LinkedIn pages.• Designed branded content to increase engagement on client social media pages.• Collaborated on social media campaign ideation.

Oxford, Ohio, United States

• Pitched a holistic marketing plan to executives featuring recommendations on how to better defend brand share through line extensions • Designed new product mockups• Calculated estimated MSRP and cost of production

Marketing, Business

Dean’s List Recipient

Media Advertising

Activities and Societies: Ernie Pyle Honors Scholar

Education record