Brands: Movado, Lacoste, Tommy Hilfiger, Coach, MVMT, Calvin Klein, Hugo Boss, and Olivia Burton • Updating brand stores and PDPs, including images, A+ content, and brand stories with new creative content and products• Auditing old and new product listings to ensure accuracy, proper variation, and optimization for performance• Assisting with new item setup forms for 8 fashion brands (watches and jewelry), including variating similar products• Supporting SEO research to improve search visibility and rankings• Uploading dropship inventory for multiple brands on Amazon to ensure product availability • Completing ad-hoc projects as needed• Organizing and tracking promotions on Asana• Assisting in retail readiness for upcoming holidays or Amazon promotions for 50+ ASINs by ensuring that titles, images, Buy Box price, Buy Box seller, bullet points, reviews, A+ content, brand story, and dropship inventory are accurate, available, and updated

Brands: Movado, Lacoste, Tommy Hilfiger, Coach, MVMT, Calvin Klein, and Hugo Boss • Managed creative jobs on Asana for store marketing campaigns to ensure effective organization and tracking• Collaborated with merchandising and creative teams to develop retail signage for Movado Company Stores across the US and Canada, including 5x7 posters, window posters, and LCD screens, ensuring accurate product selection, pricing, and promotions to enhance customer attraction and drive sales• Created promotional content for various outlet websites to increase visibility for brick-and-mortar stores• Ensured all promotional content is reviewed and approved before release in Movado Company Stores across the US and Canada, maintaining accuracy and alignment with brand standards and marketing objectives• Attended cross-functional meetings to stay informed about key updates and strategic initiatives• Supported the Email Marketing team in conducting competitive analysis and building emails via Listrak for upcoming holiday marketing campaigns

• Produce weekly content for Mayari Mani, a small nail business, utilizing iMovie, CapCut, and Lightroom to increase brand awareness and customer engagement• Research and implement current social media trends to innovate content strategies on Instagram and TikTok, resulting in an 21.11% increase in follower growth and a 14.99% rise in average post engagement rate on Instagram within nine months• Analyze engagement metrics, target audience, video views to measure social media account growth

• Conducted weekly research on 50+ new TikTok influencers to curate and update a list of relevant influencers • Monitored, analyzed, and reported on collaborations and partnerships to enhance campaign effectiveness • Remained current on content trends, delivering practical insights to enhance the brand’s digital strategy• Identified and invited 100+ content creators and influencers weekly to join and promote products on the TikTok Shop platform• Conducted research on trending keywords and hashtags to identify potential influencers for brand promotion, expanding outreach and aligning with current market trends

• Created engaging graphic posts and videos using Canva and CapCut, adhering to company standards to drive engagement• Managed weekly content across multiple platforms: Twitter/X, Instagram, Facebook, TikTok, and LinkedIn• Developed and maintained a content calendar for consistent posting, page visibility, and to enhance audience engagement• Engaged with followers, managed comments and messages, and cultivated impactful online relationships• Researched trending hashtags and executed hashtag strategies to enhance content visibility and reach• Achieved significant organic and paid growth within five months on LinkedIn, demonstrating expertise in social media strategy and content creation: 5.42% engagement rate and a 33.87% increase in followers

Mure + Grand is a unique, woman-owned New York based brand that offers modern, high-quality jewelry and accessories. Their products are designed to be both stylish and functional, and they are made with the highest quality materials.• Demonstrated adept knowledge of 100+ products to market effectively to customers and meet daily sales goals• Offered personalized product recommendations to drive sales revenue and enhance customer satisfaction• Maintained store presentation to align with brand aesthetics, attracting and retaining customer interest• Welcomed and engaged customers, ensuring a positive shopping experience• Efficiently restocked inventory, ensuring the availability of popular items• Monitored store for potential security risks and theft, implementing preventative measures• Accurately opened and closed cash registers, managing cash and credit transactions• Addressed and resolved customer inquiries and concerns regarding store products and services• Contributed to increasing brand visibility and customer engagement through creative online presence• Successfully operated in multiple store locations, including Seaport, West Village, Park Central, and Soho, demonstrating adaptability and comprehensive knowledge of store operations

Intro to Marketing Skill Ladder• Participated in a professional development program to learn about basic marketing concepts • Completed bi-weekly case studies to analyze different companies using target audiences, research methods, market segmentation, marketing strategies, marketing personas, and the 4 P’s of marketing

• Organized 50+ confidential medical records to ensure accurate and secure data management• Assisted 10+ patients with recreational activities to foster positive health outcomes and a supportive environment• Collaborated with healthcare professionals to establish a daily schedule and productive tasks

I was part of my high school's yearbook club amid my senior year. • Worked with fellow club members to design and produce a unique, memorable yearbook for the senior class• Captured memorable pictures of school events, including games, dances, and festivals• Developed fun and diverse superlatives, contributing to the yearbook's engaging content