Abbey Conrad Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Storrs, Connecticut, United States

-Lead the largest student-run philanthropic organization in the Northeast that raised over $1.3MM in 2022-Supervised a 29-person Management Team in the planning, organization, overseeing, and execution of a million-dollar fundraising program-Managed all registration and fundraising initiatives, participant experiences, and events-Executed largest registration push in organization’s history gaining 1,400+ participants in 5 days, and the largest fall semester fundraising push in organization’s history raising over $78,000 in one day-Coordinated an 18-hour dance marathon with 3,600+ participants, 25+ vendors and performers, and 30,000+ donors-Administered a 300+ internal team of Directors and Captains to spread the HuskyTHON mission across the University of Connecticut campus-Worked collaboratively with Children’s Miracle Network Hospital staff, University of Connecticut faculty and staff, and Connecticut Children’s to spearhead campaigns, initiatives, recruitment, and fundraising-Created new initiatives including a Diversity, Equity, and Inclusion Taskforce to ensure future growth of the organization.

Uconn

-Responsible for booking all entertainment for 18 hour dance marathon, including performers, DJs, inflatable companies, and more-Work with vendors to book entertainment for all events hosted by HuskyTHON throughout the year-Responsible for a team of Entertainment Captains who assist me in all of my work and duties-Create initiatives including diversify performances at dance marathon to represent the entire UConn community-Collaborate with other members of the Internal Relations Team, including Director of Hospitality, Director of Special Events & Volunteers, and Director of Strategic Fundraising-Work closely with 29 other Management Team members to create a successful dance marathon as well as a community of students dedicating their time to a greater cause- this past year HuskyTHON raised $1,520,234.98 for Connecticut Children's Medical Center

Boston, Massachusetts, United States

-Gain an in-depth understanding of the event planning process-Research vendors and venues-Obtain availability for rentals and decor-Source specialty decor, gifts, and entertainment ideas-Gain knowledge of linens and table size, flatware, crystal, and table settings

Brooklyn, New York, United States

-Administrate all social media accounts by managing daily posts, writing copy, and creating graphics to ensure the sharing of high-quality and up to date content that aligns with branding guidelines-Monthly and quarterly social media marketing strategies and reports for all platforms (Instagram, Facebook, LinkedIn and Twitter) which have increased overall brand awareness, engagement and conversion rates by an average of 20% per quarter-Manage, develop, and empower a team of interns on day to day operations focused on increasing engagement by implementing new strategies, running contests, and building relationships with brands and macro/micro influencers

Brooklyn, New York, United States

-Responsible for social media engagement for Photobook Magazine and Alison Hernon-Assist with data analytics reports, trend research, strategy development, competitor research, and content creation-Create graphics and visuals for Instagram highlights-Maintain a regular positing schedule for Photobook Magazine content-Find potential clients for Alison Hernon and contributors for Photobook Magazine-Assist in writing copy for social media channels

Manchester, New Hampshire

-Developed customer service skills by communicating with customers over the phone, handling transactions, and assisting customers while making tee times and shopping for apparel-Gained experience with inventory by maintaining stock and ordering new shipments when necessary-Maintained a positive work environment through effective communication

University Of Connecticut

-Developed and executed a deliberate and strategic marketing plan for every campus-wide festival and concert event-Collaborated with Digital Marketing Chairperson and committee members to create graphics and other promotional materials-Allocated a budget towards advertisements on platforms such as Instagram and Facebook to reach a target audience and promote concert events

University Of Connecticut

-Connect with on-campus media for media access and any other press needs/wants-Develop effective communication strategies-Communicate with and assist Marketing chairperson and Public Relations chairperson-Manage internal communications-Create “damage control” plans based on worst case scenarios-Facilitate resolution of disputes with campus/external organizations