Abigail Heath Email & Phone Number

Boston, Ma, Us

- Ranked in the top 3 of the team by implementing effective outreach strategies resulting in high engagement rates.- Collaborated with Sales Leadership to develop and execute account-based marketing (ABM) strategies alleviating customer pain points with Acquia’s digital experience platform. - Identified and engaged potential leads through research, cold calls, emails, and social media outreach to support the customer journey and build pipeline.- Managed and tracked a high volume of leads in the Sales Force Marketing Cloud (SFMC), ensuring timely follow-ups, organization of sales data, and maintaining strong communication with the sales team to move leads through the sales pipeline.- Consistently exceeded KPIs, such as setting up qualified appointments or achieving target outreach numbers, which contributed to the overall growth of the sales pipeline.

- Developed and executed the social media content strategy including creating, managing and scheduling the content creation process to increase audience engagement and expand brand visibility.- Designed original graphics and promotional materials enhancing visual consistency and appeal for both digital platforms and event promotions, driving higher attendance and participation.- Collaborated closely with Marketing Leadership to brainstorm and implement innovative customer communication t strategies.- Supported over 20 on-campus promotional events for brands by crafting targeted content that boosted event participation.- Analyzed social media analytics to optimize content strategies, improving overall performance and pipeline generation.

Tanglewood, Lenox

- Coordinated logistics for 40+ events by managing staffing, scheduling, and on-the-ground operations. Consistently delivered seamless experiences that exceeded client expectations.- Trained and mentored employees in various roles, fostering a collaborative team environment. - Designed visually compelling content for two high-end restaurants, enhancing the brand’s visual identity and brand messaging.- Managed reservations across three distinct venue locations, optimizing customer service processes and enhancing guest satisfaction.

Tanglewood, Lenox

- Supervised a team of over 20 employees per shift, ensuring efficient and seamless operations at multiple locations at Tanglewood- Maintained regular communication with management to align team efforts with organizational objectives and ensure high operational standards.- Delivered comprehensive training for new employees across various roles within the venue

Pittsfield, Massachusetts, United States

- Created strong customer relationships through daily interactions, contributing to repeat business- Delivered exceptional customer service by guiding and informing customers on products

Tanglewood, Lenox

- Engaged with customers at the venue, offering information and assistance to meet their needs effectively.- Cultivated positive customer experiences by delivering attentive service, contributing to a welcoming and friendly environment.

Marketing

Education record

Activities and Societies: Business Professionals of America, National Honor Society, Soccer, Track and Field

Bachelor'S Degree, Marketing, Senior

Activities and Societies: Alpha Chi Omega, Women in Business (marketing subcommittee)