- Led Workday’s strategic events in France to build brand awareness and create sales opportunities (Elevate Paris, Rising to You)- Accompanied Spanish and Italian Marketing teams in the organization of their local strategic events- Managed agency partnerships, ensuring budget alignment and creative consistency- Developed an exclusive events program for C-level engagement

Marketing contractor specialized in the tech industry (SaaS)

- Spearheaded ServiceNow's annual strategic events in France (ServiceNow World Forum Paris, ServiceNow Summit: Paris), working closely with Global, EMEA and local teams- Produced numerous bespoke in-person, online and hybrid marketing events- Empowered sales teams by generating leads, briefing AEs/SDRs on marketing activities and creating sales tools- Delivered pre and post-event performance reports

Whaller is a secure social and collaboration platform (SaaS), 100% designed, developed and hosted in France.- Managed the Marketing and Communication team- Built and executed the annual communication and marketing strategy- Supported the Sales and Customer Experience teams: developed tools for prospects and end users, launched communication campaigns, organized and promoted events- Presented a weekly review of KPIs to the executive committee

- Defined the editorial calendar and created all English content: blog articles, social posts, infographics, videos- Constructed communication campaigns to launch new product features- Onboarded and nurtured platform users: drip marketing campaigns, monthly newsletter, product tours- Developed the platform's in-app upsell strategy: modals, CTAs, subscription pages- Enhanced client experience: published 80+ FAQ articles, responded to user queries via online support (Intercom)- Translated all Whaller web/mobile interfaces and marketing resources (French to English)

- Outlined the communication strategy for the company's full portfolio of TV industry events: MIPCOM, MIPTV, MIPJunior, MIPFormats, MIPDoc, MIP Cancun- Developed marketing tools from brief to final validation: emails, mobile push notifications, videos, brochures, print ads- Managed partners and external agencies: creative, video, photography, translation

- Constructed the yearly editorial calendar and coordinated online communications for 14 B2B tradeshows, represented across 19 websites (LeWeb, Midem, MIPIM, MAPIC, MIPCOM, MIPTV,...)- Proposed engaging messages for landing pages, emails, banners, SEA campaigns, mobile push notifications- Monitored and analyzed website performance to improve UX

- Set the editorial calendar for 4 real estate event websites: MIPIM, MIPIM Asia, MAPIC, MAPIC Italy- Wrote and integrated online copy, incorporating SEO best practices - Supported the Social Media Manager in promoting our events on X, Facebook and the "Global Real Estate Experts" blog

- Produced and integrated copy for 3 real estate event websites: MIPIM, MIPIM Asia, MAPIC- Coordinated updates with internal teams: brand managers, sales directors, developers- Managed multilingual websites and translation agencies

"The English Language Institute, founded in 1971 and a unit of the Graduate School of Education of the University at Buffalo (UB), the State University of New York (SUNY), offers English language instruction, cultural orientation, and pre-academic training to international students, scholars, and professionals on an intensive and per-course basis."- Developed the image of the university for the international student population- Welcomed new students and facilitated their integration into American campus life

- Collected and organized customer data for use in future marketing campaigns- Built awareness for on-site services, events and promotions