Abitha Pathmanathan Email & Phone Number

Halton Hills, On, Ca

Canada

Canada

Canada

Canada

Sri Lanka

Colombo

Responsible for managing the entire Knorr portfolio in Sri Lanka which comprises of Knorr seasoning cubes and Knorr seasoning powders.Key Achievements• Developed and implemented the marketing strategy for Knorr and delivered a double digital growth by bringing back in-depth consumer and market understanding to the Savoury category. • Developed impactful integrated marketing campaigns for Knorr cubes and Knorr Seasoning powder based on local consumer insights to inject excitement… Show more Responsible for managing the entire Knorr portfolio in Sri Lanka which comprises of Knorr seasoning cubes and Knorr seasoning powders.Key Achievements• Developed and implemented the marketing strategy for Knorr and delivered a double digital growth by bringing back in-depth consumer and market understanding to the Savoury category. • Developed impactful integrated marketing campaigns for Knorr cubes and Knorr Seasoning powder based on local consumer insights to inject excitement to the category.• Developed the first e com meal kit delivery platform in Unilever south Asia. Show less

Colombo

Responsible for managing the Surf excel portfolio in Sri Lanka which comprises of detergent powders and detergent liquid.Key Achievements• Led the biggest Re launch of surf excel with product, packaging and proposition change and accelerated the growth for the brand in the highly competitive laundry market. • Crafted and executed a strategy for surf excel machine wash detergent portfolio and doubled the growth of machine wash detergent portfolio in 2018 vs its 4-year CAGR. •… Show more Responsible for managing the Surf excel portfolio in Sri Lanka which comprises of detergent powders and detergent liquid.Key Achievements• Led the biggest Re launch of surf excel with product, packaging and proposition change and accelerated the growth for the brand in the highly competitive laundry market. • Crafted and executed a strategy for surf excel machine wash detergent portfolio and doubled the growth of machine wash detergent portfolio in 2018 vs its 4-year CAGR. • Planned and executed Unilever Sri Lanka’s first detergent liquid innovation and overachieved the business case turnover by 84% in year 1. Show less

Colombo

Responsible for managing the Knorr seasoning portfolio reporting to the Senior brand manager Knorr.Key Achievements• Developed and executed the strategy for Knorr seasoning powder enabling double digital growth.• Developed an insightful integrated campaign for Knorr seasoning powder with a repeatable low cost mobile based sampling model reaching 20% of the target consumers.• Crafted and deployed an integrated digital marketing strategy for Knorr in Sri Lanka and developed… Show more Responsible for managing the Knorr seasoning portfolio reporting to the Senior brand manager Knorr.Key Achievements• Developed and executed the strategy for Knorr seasoning powder enabling double digital growth.• Developed an insightful integrated campaign for Knorr seasoning powder with a repeatable low cost mobile based sampling model reaching 20% of the target consumers.• Crafted and deployed an integrated digital marketing strategy for Knorr in Sri Lanka and developed the digital platforms such as website, Facebook page and YouTube page. Show less

Colombo

Responsible for managing the Bru coffee, Lipton black tea bags and green tea bags portfolio reporting to category head beverages.Key Achievements• customized the regional campaign based on local consumer insights to build the tea bag usage habit in Sri Lanka. This campaign led to double digital growth for tea bags. • Explored nontraditional ways of marketing by identifying partnerships & influencers to drive trial for Lipton green tea.• Developed and executed an instore… Show more Responsible for managing the Bru coffee, Lipton black tea bags and green tea bags portfolio reporting to category head beverages.Key Achievements• customized the regional campaign based on local consumer insights to build the tea bag usage habit in Sri Lanka. This campaign led to double digital growth for tea bags. • Explored nontraditional ways of marketing by identifying partnerships & influencers to drive trial for Lipton green tea.• Developed and executed an instore sampling led activation model for Bru coffee creating awareness and trail. Show less

Bachelor Of Business Administration - Bba, Marketing, First Class - Batch Top

Acma, Cgma, Accounting And Business/Management

Advanced Level, Accounting, Economics, Business Studies, 3A'S