• Analyze, optimize, and deliver reports on campaign performance • Develop and manage content calendar (e.g., social posts, blog posts, email campaigns)• Manage social media channels (LinkedIn, Instagram, Facebook, YouTube)• Write and edit copy for social, video scripts, blog, and emails to ensure consistent brand voice• Create assets for social media and email campaigns• Coordinate photo/video shoots and video case studies• Implement and manage digital asset management system• Develop, create, and manage samples and premium items for sales• Develop and design digital and print collateral (e.g., white sheets, sales decks, spec sheets)• Develop, create, and manage AIA presentations for architect lunch and learns• Coordinate outreach opportunities• Influencer marketing research• Place op-eds in industry outlets• Collaborate with freelancers and vendors to execute special projects• Assist VP of Marketing with the development of marketing and social media strategy• Assist VP of Marketing with website SEO, promotions, analytics, etc.

Articles Written:• "The Great Game of Balancing Character and Plot"• "#FollowFriday and #WritersLift: Don’t Just Follow, Engage!"• "Her Dark Materials: Raising Inner Demons To Craft Complex Villains"• “A Demigod’s Guide to Navigating the New Normal”• “Cursed: The Road to Redemption Starts with Strong Roots”• "Finding Your Voice in the Age of AI"