Adam B Needles

Adam B Needles Email and Phone Number

CEO of ANNUITAS, Inc. - The leader in helping companies build strategic, perpetual demand engines @ ANNUITAS
Adam B Needles's Location
Atlanta, Georgia, United States, United States
Adam B Needles's Contact Details
About Adam B Needles

Adam B. Needles is CEO and co-founder of ANNUITAS, Inc., the leading research and consulting firm specialized in transforming go‑to‑market (GTM) execution and building perpetual demand engines. He is co-author of the Chief Growth Officer's Handbook. He previously spent four and a half years as Chief Strategy Officer of ANNUITAS and is the principal architect of the company’s ANNUITAS Demand Process(TM) and ANNUITAS Converged Growth OS(TM) methodologies. Needles empowers marketing and sales leaders to operationalize go‑to‑market programs around customer lifecycles through a Perpetual Demand Engine program model and through ANNUITAS Demand Process(R) — orchestrating customer engagement and delivering lift to pipelines, both pre- and post-sale.Prior to joining ANNUITAS, Needles was Chief Strategy Officer at LeftBrain DGA, a Silicon Valley-based demand generation agency, where he authored the book, Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model. Before that, he was the Director of Field Marketing and B2B Marketing Evangelist at Atlanta-based Silverpop, a marketing automation company acquired by IBM in 2014. Prior to Silverpop, Needles spent four and a half years as the head of marketing for technology industry analysis firm The 451 Group (acquired by S&P).Needles holds an MBA from the Center for Brand and Product Management at the University of Wisconsin–Madison and a BSFS from the School of Foreign Service at Georgetown University.

Adam B Needles's Current Company Details
ANNUITAS

Annuitas

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CEO of ANNUITAS, Inc. - The leader in helping companies build strategic, perpetual demand engines
Adam B Needles Work Experience Details
  • Annuitas
    Chief Executive Officer And Principal
    Annuitas Feb 2017 - Present
    Atlanta, Georgia, Us
    Go-to-market (GTM) transformation management consultancy.
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  • Annuitas
    Chief Strategy Officer And Principal
    Annuitas Oct 2012 - Feb 2017
    Atlanta, Georgia, Us
    Go-to-market (GTM) transformation management consultancy.
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  • Vegetable + Butcher
    Investor And Gtm Advisor
    Vegetable + Butcher Oct 2022 - Present
    Washington, Dc, Us
    Food for better. Vegetable + Butcher is re-imagining what’s possible when it comes to healthful prepared meals. Because we all deserve plant-forward, nourishing meals that taste good and leave no trace.
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  • Balancing The Demand Equation
    Author
    Balancing The Demand Equation Sep 2011 - Present
    The goal of the book is to help B2B marketers fundamentally transform their demand marketing approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift. B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation: The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain.
  • Ca Technologies
    Demand Marketing Strategy Advisor (Consultant To Cmo)
    Ca Technologies Mar 2012 - Nov 2012
    San Jose, California, Us
    Independent, external advisor to the CMO and senior marketing leadership team on demand marketing strategy; conducting a global demand generation audit; collaborating with internal stakeholders to lead a global demand marketing transformation program
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  • Left Brain Dga
    Chief Strategy Officer
    Left Brain Dga Aug 2011 - Feb 2012
    Digital demand marketing agency; focus in technology and financial services verticals. Primary clients: Lenovo, PNC Bank, PTC
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  • Left Brain Dga
    Vice President - Demand Marketing Strategy
    Left Brain Dga Sep 2010 - Aug 2011
    Digital demand marketing agency; focus in technology and financial services verticals.
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  • Silverpop
    Director, Field Marketing And B2B Marketing Evangelist
    Silverpop Jun 2009 - Sep 2010
    Armonk, New York, Ny, Us
    Marketing automation technology provider. Acquired by IBM.
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  • University Of Wisconsin-Madison
    Graduate Fellowship - Center For Brand And Product Management
    University Of Wisconsin-Madison Aug 2007 - May 2009
    Madison, Wi, Us
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  • Target
    Mba Market Strategy Project
    Target Jun 2008 - Aug 2008
    Minneapolis, Mn, Us
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  • The 451 Group
    Vice President - Development And Marketing
    The 451 Group Jan 2003 - Jun 2007
    New York, Ny, Us
    Technology market research firm and holding company; portfolio of companies included 451 Research, Uptime Institute, Tier One Research and Yankee Group.
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  • Dvg Research / Daedalus Venture Group, Llc
    Principal And Co-Founder
    Dvg Research / Daedalus Venture Group, Llc Aug 2000 - Jan 2003
    Technology market research firm and go-to-market strategy consultancy.
  • Citigate Cunningham
    Senior Associate
    Citigate Cunningham Jun 1998 - Aug 2000
    San Francisco, Ca, Us
    Technology PR agency and marketing positioning strategy consultancy. Primary clients: Motorola + PLATINUM technology
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  • Office Of Congressman Martin T. Meehan (Ma-5)
    Special Aide
    Office Of Congressman Martin T. Meehan (Ma-5) Jun 1995 - May 1997

Adam B Needles Skills

Demand Generation Email Marketing Marketing Automation B2b Marketing Integrated Marketing Digital Marketing Marketing Strategy Strategy Lead Management Crm Salesforce.com Start Ups Go To Market Strategy Saas Nurturing Marketing Brand Management Analytics Content Marketing Multi Channel Marketing Market Research Eloqua Demand Competitive Analysis Inbound Marketing Field Marketing Marketo Customer Relationship Management Demand Chain Management Silverpop Pardot Software As A Service Demand Process Demand Generation Governance Neolane Hubspot Tableau

Adam B Needles Education Details

  • Georgetown University
    Georgetown University
    Program In Science And Technology In International Affairs (Stia)
  • Wisconsin School Of Business
    Wisconsin School Of Business
    Center For Brand And Product Management (Cbpm)
  • Chelmsford High School
    Chelmsford High School
    High School

Frequently Asked Questions about Adam B Needles

What company does Adam B Needles work for?

Adam B Needles works for Annuitas

What is Adam B Needles's role at the current company?

Adam B Needles's current role is CEO of ANNUITAS, Inc. - The leader in helping companies build strategic, perpetual demand engines.

What is Adam B Needles's email address?

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What is Adam B Needles's direct phone number?

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What schools did Adam B Needles attend?

Adam B Needles attended Georgetown University, Wisconsin School Of Business, Chelmsford High School.

What skills is Adam B Needles known for?

Adam B Needles has skills like Demand Generation, Email Marketing, Marketing Automation, B2b Marketing, Integrated Marketing, Digital Marketing, Marketing Strategy, Strategy, Lead Management, Crm, Salesforce.com, Start Ups.

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