Alessandro Boaretto Email & Phone Number

London Area, United Kingdom

London, United Kingdom

Reporting to the Head of Digital Communication, I successfully lead the design & brand function. I mentor and supervise a high-calibre design team. I ensure brand consistency across multiple channels, from social media to pitch presentations, reports and video production. I also developed visual identities for external initiatives such as Climate Action 100+ and the Investor Agenda.Achievements:- Streamlined production processes, resulting in +30% productivity, while increasing engagement and satisfaction rate of the overall communication team (Editorial, PR, social media, web). - Contributed to above-average social media engagement rates of 6%, and a 19% growth in new subscribers. Increased video consumption by 26% over the 2020-2022 period.- Led the design of the world’s biggest responsible investment conference. In 2022, generated a total revenue or £4.2 million. Achieved 7 million impressions and reached 2 million people on social media. - Refreshed the PRI Academy visual brand focussing on user experience, social media presence and video offering. Reached over 1,600 followers on LinkedIn within 10 months and contributed to £1.8 million in revenue in 2023 (+33% from 2021). - Developed user-focused forms and surveys creation guides resulting 34% increase in overall completion rates.

Londra, Regno Unito

Oversaw all print and digital projects, including the organisation’s 10-year anniversary celebrations, the Blueprint for Responsible Investment project and the EU Sustainable Taxonomy initiative.Achievements:- Monitored internal and external use of the PRI brand and offering.- Hired and built internal design team fostering an environment that awards excellence, openness, and growth.- Built internal video production function, reducing costs by 70%, while increasing the offering by 800%. - Revamped recruitment campaigns increasing candidate applications by 22%, with a 40% retention rate during the application process, compared to previous years. - Selected as an entry to the 2017 City Lit festival for the "Why Work for the PRI" marketing video.

Londra, Regno Unito

Built and developed the internal design function, and provided creative direction.Achievements:- Reduced overall cost by 85%.- Collaborated with various teams to produce high-quality visuals for reports, newsletters, social media channels and local events, contributing to a 21% increase in report downloads.- Curated the PRI website, contributing to a 22% increase in unique visitors and a 35% increase in average session duration.

London Area, United Kingdom, Milan, Italy

Main designer for UV4TAN, a leading company in the tanning, and L.E.D. lights for the B2B market, contributing to a 23% increase in sales in 2014-16 and a 28% in 2016-2017. Contributed to a 24% year-on-year increase in sales for MOLLON PRO, a prominent French nail lacquer brand.Directly contributed to a 35% growth in new businesses for Holland & Tisdall, Prospectus, and Carmichael Fisher.Designed concept for an award-winning mobile app aimed at fostering real-life connections and communication between people travelling on the London transportation system.

Lugano (Switzerland)

Led the creative function of a renowned guerrilla marketing agency for clients such as Mercedes, Orange, Vel Expo, Damiani, and Camel. Provided onsite event leadership to achieve swift operations. Amplified brand recognition. Contributed to a 20% growth and a 65% reduction in production costs.Successfully planned and executed country-wide, full-life cycle events and guerrilla marketing actions, resulting in clients’ increased revenue (Vel Expo: 32% increase in tickets sale – Orange: 15% increase in clients acquisitions – Camel 25% increase in sales).

Varese, Italia

Single-handedly created and delivered assets for a diverse portfolio of institutional and private clients mainly in the the north of Italy.Built ongoing relationships with clients; provided design vision on magazine, flyers, posters, magazines, books and banners. I kept up to date on all current graphic design and quality assurance best practices. Acted as main point of contact for all our clients and took responsibility for budgets and logistics.

Varese, Italia

Led the design and pre-press office. Designed posters, flyers, banners, books and magazines for a number of institutional clients based in the north of Italy. Acted as main point of contact for all clients and suppliers from printing and binding to delivery and logistics.

Varese, Italia

Provided design support for all print and digital projects both internally and for external clients, cooperating with webmasters to realise websites using Flash and managed a small team of junior designers for flyers, brochures, magazines and more.

Diploma Of Education, Ux Design

Certificate, Adobe After Effect: Film And Video Effects

Certificate, Dslr Filmmaking And Digital Video Editing: Stage 1, 2 And 3

Web Design

Professional Diploma, Graphic Design & Communication