Mazen Abou Hatab Email & Phone Number

United Arab Emirates

Purchase, Ny, Us

Leading the global MarTech workstreams at Mastercard IMC.

Purchase, Ny, Us

Heading the following functions centrally for Mastercard in Eastern Europe, Middle East & Africa region as centers of excellence:- Strategy (positioning, frameworks and rollout)- Brand (safety, expression, evolution, affection, induction)- Media & Content (planning, generation, distribution)- Digital Marketing & Social Media (platforms, governance, reporting & Analytics)- Agency Relations (retainers, resourcing, performance, savings & efficiencies)- Innovation (capacity building, ongoing evaluation & adoption)- Marketing Operations (compliance, risk, governance, engagement with business functions)- Insights & Analytics (measurement frameworks, synthesis, and recommendations)

Purchase, Ny, Us

Heading all digital & social marketing functions for consumers, merchants and issuers in MEA:- Business integration & transformation- Strategy & Implementation- Platforms & Websites- Advertising & Production- Data & Content- CRM- Governance & ComplianceWinner of CMO Award Q4 2014.

Dubai Media City , Dubai, Ae

- Actively supported the management of the agency as a member of the senior leadership team- Supported in year’s financial forecasting and revenue planning process- Successfully managed winning pitches for iconic businesses in the region- Updated the onboarding program designed to increase the effectiveness of new recruits- Created a new processes & production kit to optimize the delivery covering training decks, document templates, checklists, and a wiki hosted as a resource within the internal network.- Unified the products & services list and updated the rate card and finance entries for enhanced and accurate reporting.- Supported in the financial forecasting and revenue planning process- Delivered a business case to initiate a new product line- Re-activated the agency's monthly newsletter and supported social media channels planning and strategy

- Co-founded the business- Co-developed the business strategy and vision- Assisted in setting up a positive culture and a competitive environment- Established and a delivered a solid successful brand- Delivered the platform’s user interface design, user journey and content requirements- Developed the integrated marketing strategy covering branding, advertising (online & traditional), public relations, content (internal, website, and social) and merchandising (website)- Recruited and directed a team of 5 in the functions of traditional marketing, creative, content and merchandising.- Managed the RFP process and appointed a conglomerate of agencies covering media, digital, creative, and public relations.- Spearheaded the market research activities and generated two highly-detailed reports- Drafted the go-to-market execution plan and channel utilization

Dubai Media City , Dubai, Ae

Jan 09 – Oct 10 –Client Services Director May 08 – Dec 08 –Account Director (heading client servicing)May 07 to Apr 08 –Senior Account ManagerJan 07 to Apr 07 –Account ManagerMay 06 to Dec 06 –Senior Account Executive- Core and senior leadership team member- Managed and sustained the agency's growth- Managed all client services function and was in an active managing director role- Exceeded assigned targets in successful project delivery and billing- Accelerated the effectiveness of new recruits by developing a focused onboarding program- Enhanced overall team performance by establishing a training cycle for the client servicing team- Increased business efficiency through charting a structured processes and manual- Delivered strategy and led award winning solutions for over 200 brands across 20+ business sectors locally, regionally and internationally.

Us

Delivered on operations, logistics, and sales for the main proprietary events (projects) at the company.

Served at the IT Directorate under the Lebanese Ministry of Defense.

Executive Mba, Innovation

Ba, Business Computing

General Secondary Certificate (Tawjeehi), Scientific