I develop the brand strategy for Schindelhauer across all measures and realise creative marketing concepts based on the company vision. In my role as quality manager and consultant for international campaigns, I ensure the best possible implementation in the various markets and channels. I cooperate with different stakeholders and brands to build strong relationships within the bike industry and beyond. With the marketing team, I plan and execute editorial shoots to advance an appropriate visual language that aligns with the brand's creative vision.

At Finkid, I developed and executed the overall brand communication strategy, ensuring a consistent message across all platforms. I managed a variety of marketing initiatives, both print and digital, targeting both B2B and B2C audiences. I produced and directed photo shootings for our brand campaigns and managed art buying to enhance upcoming productions. Additionally, I coordinated with external partners, including graphic designers, copywriters, advertising, and performance agencies, to bring campaigns to life. I led product launches from concept to market introduction. To make sure our vision and story is best told, I managed the implementation and adaptation of content across various channels, ensuring effective and cohesive communication.

Creative conception and copywriting within the fashion e-commerce industry. Development of the cooperate language and guardian of the tone of voice of Zalon by Zalando.

Creativ Concept & Strategie, UX, UI, Copywriting

Creativ Concept & Strategie, UX, UI, Copywriting

Presentation optimization

Copywriting, Social Media, Creative Concept for Desktop, Mobile