Senior Associate
CurrentConducted a comprehensive stakeholder analysis, traveling across the United States to gather insights from in-the-field stakeholders. Utilized insights from focus groups to analyze the current communications state and identify improvement areas.Led the development of the organization's brand, including the creation of a brand identity with specific colors and fonts to enhance recognition among the target audience.Developed and secured client approval for a brand guide to ensure consistent use of the brand across the organization.Collaborated closely with the strategic team to align communication strategies with the overall organizational strategy.Supported the development of a strategic communications plan, identifying key initiatives and KPIs, and creating a timeline for implementation. Implementation plans included discrete action plans to bring the client to its desired future state.Key Achievements:- Established a recognizable brand, significantly improving the chances for audience recognition and engagement.- Developed a comprehensive strategic communications plan, ensuring alignment with organizational goals.