Aaron Brickman, Mba Email & Phone Number

New York, NY, US

New York, NY, US

Stamford, Connecticut, US

New York, New York, US

• Launched Marketing Central, a new application within New York Life’s new CRM platform (Salesforce) that helped to transform and modernize the way in which the company’s 13,000 member field force markets to prospects.
• Coordinate Marketing Central onboarding and adoption effort, driving active monthly users to 5,000 one-year post-launch.
• Work with in-house and outside (Deloitte and Accenture) agile scrum teams to manage, design, and implement features for each deployment cycle.
• Develop, manage, and prioritize product backlogs.
• Lead User Acceptance Testing (UAT) for each release; includes writing testing scripts, identifying Home Office and end-user participants, and collecting and prioritizing findings.
• Responsible for overseeing Quality Assurance teams; includes writing acceptance criteria and identifying and prioritizing defects.

New York, New York, US

• Led company’s Social Networking Program driving participation from 2,500 to 9,000 field users.
• Worked closely with business areas and Creative Solutions department to ensure company initiatives and key messages are covered appropriately across social and web platforms.
• Instituted end-to-end content attribution and lead tracking standards to monitor individuals through their journey from anonymous consumer, to engaged prospect, to nurtured client.
• Managed field Website Program and increased the number of active agent websites by 29%.
• Led redesign effort to develop and roll-out brand-new website design theme to more than 2,000 agent and sales office websites.
• Managed industry leading social media content library containing more than 2,000 new posts annually while increasing average Engagement Rate of social content from 0.45 to 0.89, exceeding industry average.

New York, New York, US

• Assisted leading cross-functional effort consisting of members from Marketing, Corporate Branding, Compliance, Legal, Technology, and Procurement to select and introduce a new social media support vendor to help.
• Helped to migrate 2,500 active users from existing social media platform to new vendor using a phased rollout process spanning more than eight months.
• Facilitated Corporate sponsorships efforts with the Washington Redskins and LEGO KidsFest comprised of event branding, digital presence, giveaways and sweepstakes providing over 20,000 warm leads for local offices.

New York, New York, US

• Spearheaded cross-functional Social Media Team that provides training, educational content, guidelines and branding material for the entire field force.
• Partnered with Big East College Basketball, Little League International, NASCAR, and Minor League Baseball to bring the New York Life brand to the forefront of the local community.
• Responsible for managing the team’s summer interns; including training, delegation, and supervision.

New York, New York, US

• Developed turnkey marketing strategies to help the field force develop over 14,000 warm leads in communities across the country.
• Coordinated corporate-sponsored events for the field and their local communities while ensuring they have sufficient tools, resources, information, and materials to host a successful prospecting event.
• Created dynamic products and promotions through the Company Store and third-party vendors that the Field can use to brand themselves and New York Life.
• Managed the company’s intranet presence on Agency Portal for the Communications and Marketing Strategies teams.
• Acted as cross-functional lead coordinator for internal Portal Web site restructuring.

New York, New York, US

• Introduced new technology to help more efficiently and effectively communicate key messaging to both internal and external clients.
• Created and maintained content on Agency Portal for the entire Sales & Marketing team.
• Assisted in the development of the Life Foundation campaigns which focus on increasing awareness to employees, agents, and the public regarding the value of life insurance.

Master Of Business Administration (Mba), Marketing And Management

Bachelor’S Degree, Business Administration; Marketing & Operations Management

Education record