Eric Abromson Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Comfortably straddling the worlds of both advertising and entertainment, I help Redbear create clever and compelling storytelling for a wide variety of interesting clients.

Helped child athletes increase confidence, reduce anxiety, improve performance, and have more fun.

Greater Los Angeles Area

Freelance, freelance, and more freelance.

Greater Los Angeles Area

Responsibilities included maintaining overall brand creative and strategy. Led a team of writers, designers, production artists, and front-end developers, along with overseeing an external advertising agency partner, in the creation of Digital, Social, TV, Radio, DM, CRM emails, and Acquisition initiatives.

Greater Los Angeles Area

Freelanced at ad agencies and movie studios, including about a year at Team One working on Lexus Digital.

Greater Los Angeles Area

Supervised junior teams and created work for a number of accounts in a wide range of mediums, from Traditional (TV, Radio, Print, Outdoor) to Social Media, QR Codes and Augmented Reality. Managed the day-to-day creative workflow on the OneWest Bank account.

Ad Agencies, Nationwide

Freelanced for agencies across the country, from Long Beach to Myrtle Beach. Worked on a variety of accounts such as Restaurant, Automotive, Entertainment, and Retail. Worked for over a year at McCann Erickson, where I created an entirely new re-branding campaign for IHOP.

Wrote and oversaw creative work for Norwegian Cruise Line and Pepperdine University across all media with a heavy emphasis on Interactive and Direct Marketing. Led creative development and strategic planning on all new business pitches.

Helped manage and produce $100mm marketing campaign for Red Bull North America, NY Red Bulls soccer team, and all Kenwood USA business. Created, wrote, and presented Red Bull US advertising. Includes TV, radio, events, POS, PR materials, web, and collegiate efforts. Wrote and helped supervise creative development on new business pitches (Easton Hockey, RBI:Revitalizing Baseball in the Inner Cities, Pony Footwear, Smart Car, and Hooters of America).

Conceived and developed various brand-building executions in all forms of media (TV, radio, print, point-of-purchase, and promotions) for Department of Conservation, Caesars Palace, and Pedigree. Helped lead creative development on new business pitches (Los Angeles Dodgers and Rubio’s Baja Grill).

Developed market specific traffic-building strategies for Nissan Automotive with regional marketing staff. Managed advertising (TV, radio, print, outdoor, viral, and direct) and consumer promotion efforts for Southwest region.

Participated in strategic development and implementation of TV, radio, and print campaigns for Gateway Computers, Paramount Home Videos, and Australian Tourism. Developed effective working relationships with production teams and clients.

Created concepts and wrote copy for Infiniti Automotive and K-Swiss advertising. Helped launch new marketing campaign for Southern California’s first outdoor shopping mall, Century City Shopping Center.

Bachelor Of Arts (B.A.), English Language And Literature, General

Education record