Building a Web3 enabled land stewardship platform that deploys impact finance directly into regenerative agriculture in Africa (and Global South).

Video Analytics on Edge Processing for Industry 4.0 use cases.

Worked on bringing a decarbonized cloud storage to the US market. Detailed PR here: https://goodblock.io/truuli-and-goodblock-announce-partnership/

Handed customer delivery experience for middle-mile EU sort centers across three regions (DE, UK, FRITES).

Built Amazon Prints from ground up. Amazon Prints is an online authoring tool that allows you to create high quality customized printing products from photos stored on your Prime Photos accounts. It's fast, easily done, low priced and frankly... lot of fun. Check it out: www.amazon.com/printing

Defined expansion strategy to select three target cities to launch by end of 2016. Proposed market entry strategy to the executive leadership based on data analysis of customer behavior in current markets along with competition and external market factors crucial to the business model. Framework to be used in future expansion in other US cities.

• Identified problem areas for app developers based on customer journey mapping and touch point analysis for Microsoft properties and key competitors. • Analyzed different app developer segments and identified the most attractive segment to pursue to build apps on the Universal Windows Platform.

• Carried out an appraisal of existing collateral and over all marketing communication of ScaleIO’s 6 major competitors. Made actionable recommendations to fine-tune sales tool-kit and content marketing initiatives. • Identified the 5 key criteria used by Oracle and SAP HANA customers to select storage solution vendors for their next-generation workloads. This framework formed the basis for the revamped marketing collateral for ScaleIO.• Identified weaknesses in the audience engagement on Twitter. Developed a brand and communication strategy (voice, tone & visuals) and presented a report on increasing mindshare on social media to Head Product Marketing (ETD). • Represented ScaleIO on EMC booth at Intel Developer Forum (IDF) 2015, San Francisco.

• Conducted Market Research to identify major industry pain points along with current and future trends in display, video, social and mobile channels in the native commerce and ad-Tech industry. Final presentation included the impact of Comr.se on these pain points to drive value proposition. • Performed Competitive Analysis of the ad-technology landscape with a focus on Demand Side Platforms and ad-Exchanges. • Presented strategic recommendations to the C-suite of Comr.se, which included a potential list of companies to partner with on the basis of value proposition and scope of technology enhancement brought in by Comr.se

ValueQuest is an Internet Marketing Consultancy, providing end-to-end customized online marketing solutions to internet startups and SMEs. At ValueQuest, I drive the content framework on myriad platforms, social media assimilation, customer acquisition and user experience analysis across diverse online businesses such as flower delivery, tax consultancy, marketplace place for car rentals, etc.► As Head Web Analytics:Improved customer acquisition strategies, campaign performance, website user experience and overall digital strategy for clients by extensive use of Web Analytics.• Defined Key Performance Indicators (KPI) for lead generation and customer acquisition channels• Analyzed and Monitored site traffic, quality of traffic and user behavior• Extensively used Analytics custom reports to filter relevant data from noise► As Head Social Media Projects: Managed and created new possibilities on social media platforms for eCommerce and non-eCommerce clients• Structured flow, audit and design of social content and tracked metrics for floweraura.com. Ran Facebook Campaigns on Valentine's & Mother's Day, spurring page activity by 400% • Created strong social media presence and converted traffic to meaningful leads, boosting website traffic through Facebook for GetMeCab.com► Conceptualized, designed and conducted iMarketing Boot Camp – a comprehensive training course in Digital Marketing with live workshop for marketing professionals and entrepreneurs.

Comunics is an integrated multi-channel marketing communications firm especially catering to the marketing and advertising needs of SMBs. Starting out as one of the three WIT (Whatever-it-takes) Founding Directors, I eventually eased into the role of Director, Client Servicing and Content Development over time.►As Head Client ServicesResponsible for pitch presentations to clients; liaised with different internal teams and external clients to assess, improve and manage service levels. Led sales teams, appointed POCs and developed strong pipeline of talent within Comunics• Recruited and reorganized Creative staff after landing of a major automobile account• Coordinated Content, Creatives, Procurement and Event Management teams from the client site for seamless execution of Annual Sales Conference of big regional edible oil business• Stationed at client site of an upcoming Ayurvedic manufacturer in Haridwar to study & reposition key products to align marketing efforts vis-à-vis market and consumer expectations• Initiated performance evaluation in Comunics, in face of growing employee strength and increasing deliverable challenges► As Head of Content DevelopmentCreated strategic plans for high quality content development to support a common corporate communication across platforms.• Headed a 3-member team of 2 content writers-cum-researchers and 1 designer and worked with other divisions and client POCs to effectively align communications with the overall marketing strategy• Championed projects with significant content needs including new product roll outs, complete website revamp, Annual company literature & copy for sales conference• Chief editor of weekly blogs, monthly newsletters, client presentations and project reports, corporate brochures, compelling copy ideas, website messaging, etc.• Worked with web designers to create caricatures of the core team members with humorous descriptions to capture the youthful, spunky work place at Comunics