Alison Burris Email & Phone Number

Wilmington, Delaware, United States

Responsible for executing Cinnaire’s strategic marketing plan and sharing Cinnaire’s story with internal and external audiences.Interpret data and information from multiple sources and translate it into coherent messages that inform decisions. Develop print and digital ads, signage, sales sheets, PowerPoint presentations and case studies using Photoshop and InDesign tools along with Cinnaire brand guidelines and templates.Write content for blog posts, news releases, award nominations and newsletters.Manage WordPress websites for Cinnaire and the Jumpstart Wilmington program. Track marketing and sponsorship budget spending, and update monthly marketing dashboard.

Newark, De

Communications and Marketing (2015 - 2020)Communications Specialist (2011-2015)Oversee marketing and communications for the College of Education and Human Development. Create strategic communications plans and tactics designed to attract prospective students and engage current students, staff, families, donors and the community in our research and programs.Responsibilities:Work with administrators to identify and prioritize program needs and develop effective internal and external tactics to accomplish goals.Create and implement marketing strategies to attract undergraduate/graduate students to academic programs through targeted email messages, purchased print and digital ads, social media posts and ads and print materials.Identify/write/edit compelling stories on faculty/student accomplishments shared through UD's admissions, research and alumni channels and repurposed as testimonials, media releases, and during internal and external event presentations.Coordinate the design and implementation of branded websites, brochures, visual images, videos and electronic newsletters.Manage/advise staff within Dean’s office, departments and centers to implement/maintain branded communications channels: social media platforms, websites, print collateral.Accomplishments: Coordinated the College’s rebranding initiative for 13 dept's print and digital collateral, including redesigning websites for branding, SEO, ADA. See: www.cehd.udel.edu, www.hdfs.udel.eduDeveloped and executed a multi-pronged print and digital recruitment campaign for online master’s programs, generating a 300% increase in webpage views in two months.Developed a successful marketing campaign to increase enrollment in UD's The College School, redesigning their website to highlight rigorous yet socially supportive environment. Increased awareness through print and digital channels: purchased ads, social media and targeted emails/eblasts. Enrollment rose 29% following the campaign.

Responsible for internal and external communications for this full-service children's hospital.Summary of Accomplishments and ResponsibilitiesDesigned and implemented a weekly e-mail newsletter distributed to over 2,500 employees generating a 93% satisfaction rate.Active member of the hospital's crisis communications team. Responsibilities included implementing a pandemic flu communications strategy for employees and patients during H1N1 resulting in an employee vaccination rate of 80% (a 20% increase). Developing a multi-faceted communications strategy to inform staff, patients and physicians about a major expansion project at the hospital.Managed content and assisted in the design of the hospital's website, digital signs, brochures, ads and external newsletters.Assisted in media relations - coordinating print, radio and TV interviews, managing press conferences and overseeing photo shoots. Awards - “Individual of the Year” by Safe Kids Delaware for outreach efforts on Safe Kids Day- June 2010 - Employee of the Month at Alfred I. duPont Hospital for Children - September 2010

Newark, Delaware, United States

Responsible for coordinating all outreach activites for this governmental transportation planning organization.Key AccomplishmentsCoordinated outreach campaigns - developed scope of projects, designed materials and invitations, coordinated accomodations and tracked results. Designed and wrote print and e-mail newsletters, public information documents and brochures.Wrote press releases and provided media support for organization's intitiatives.Managed vendor relationships.Participating member of WILMAPCO Public Advisory Committee, DE and PA Air Quality Partnership and Newark Downtown Design Committee.

Wilmington, De

• Responsible for overseeing the development and implementation of up to 10-million-piece credit card campaigns. • Wrote content for mail pieces targeting low-loss, high-usage customers and managed multiple vendors to ensure seamless process flow of mail pieces from design to print to mailing.