Murat Abykhan Email & Phone Number

- Managed the entire product lifecycle from vision formation to launch and development;- Conducted market analysis of microfinance organizations (MFOs)/banks;- Integrated external systems of partners (Credit bureaus, acquiring, biometrics, additional products, messaging and communications);- Working with unit economics, key metrics, and P&L;- Using an analytics tools for monitoring and analyzing user behavior, target actions, and conversions;- Built customer journey maps (CJM), user personas, and facilitated communication with users;- Collaborated with a cross-functional team of 20 people in the development of the system, user portal, and admin panel for internal users;- Engaged with departments and stakeholders, gathered requirements, and delivered them to the delivery team as detailed specifications (technical requirements);- Developed business reports for monitoring and analytics, worked with metrics;- Improved user funnel, customer experience, and designed UX based on data and customer development (CustDev).

Nur-Sultan, Kazakhstan

- Conducting extensive research in domestic and international markets;- Managing the life cycle of three products from concept to launch and development;- Experience with unit economics and P&L;- Leading cross-functional teams of up to 10 people;- Developing Adtech and Programmatic, managing the monetization of company products.

Nur-Sultan, Kazakhstan

- Managing and developing business line products within the ecosystem;- Defining the product's USP and forming the ecosystem vision;- Generating hypotheses, testing them using HADI, and conducting Customer Development;- Establishing business processes within the system;- Leading a cross-functional team and outsourced resources;- Developing a FinTech mobile application from scratch;Integrating with external services;- Product analytics: defining metrics/KPIs/events, monitoring them, and interpreting indicators;- Conducting market research;- Finding and determining product/market fit;- Calculating P&L and unit economics.

Магистр, Финансы, 3,7/4

Бакалавр, Economics, 3.6/4