Alejandro Cardona Email & Phone Number

Herzogenaurach, Bavaria, De

Currently, I lead the holistic eCommerce Digital Operation function for North America, responsible for steering, managing, and operationalizing our platform capabilities, content management & the post-purchase order lifecycle across all our digital properties. The role is the catalyst for operational excellence and supporting an Omnichannel business across all digital touchpoints on .com, Mobile & our App ecosystem. In this role, there is direct responsibility for the enablement of top line sales and bottom-line profitability through lower funnel operational practices. I lead the Digital operation teams across two different time zones in the Americas that consist of managing content activation across all digital touchpoints, technical platform microservices that power ecommerce and the omnichannel post-order delivery lifecycle.

Herzogenaurach, Bavaria, De

Own, Lead and Manage the profitable growth of the e-commerce/Digital businesses for adidas Canada.Develop and oversee the Digital Strategy for all channels driving online sales including OMNI & DTC-eCom.Own and manage the Canadian market e-com P&L, ensuring profitable growth, Ratio management andbusiness KPIs.Adapt and tailor local market concepts to enable growth on all key metrics for the Canadian Market.Work vertically for the channel, and horizontally across the Channels in Market, includes integrationof increasing number of digital and omni-channel projects.Ownership of the Annual financial management of eCom to achieve objectives and targets within pre-determined and agreed budgetary guidelines

Herzogenaurach, Bavaria, De

Lead the holistic Digital operations function within eCommerce for the Canadian Market.

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

Vaughan, On, Ca

I was part of a dynamic Digital Marketing team where my focus was to develop our digital footprint in several digital channels including email marketing, online merchandising, social media and the overall digital experience.My primary focus was to enhance the consumer online personalization (UX), drive acquisition tactics and automation (post-order). This includes developing digital promotional campaigns that are relevant to customer site behaviour, purchasing activity and KPIs such as AOV.

Mississauga, On, Ca

One of my accomplishments while at the LAC was to successfully develop and launch the new company DTC website working along with an external source/agency. I led the project with art direction and design using current web technology and applications. As part of the marketing team, we marketed notable production companies such as the Blue Man Group productions, Canada’s Royal Winnipeg Ballet, NetWorks Presentations, Nelvana Limited, Just for Laughs Roadshow, Second City and Alt dot Comedy Lounge. Key responsibilities:Worked with 3rd party Email Service Provider (Paciolan) to drive all Email Marketing promotional campaigns.Created all the web and digital content for the company website, web advertisements, email marketing, television ads for community outlets, social marketing, contest campaigns and other multimedia. Developed, implemented and executed all creative advertisements, web content and electronic marketing for the various departments including: performing arts, art programs, art gallery, In-house restaurant, corporate business, community and external clients.Developed all digital email marketing including the design of the monthly e-newsletter, performance announcements, contest promotions, corporate announcements and other communicationsResponsible for developing web design and maintaining the company website and other online digital programs including the outdoor digital electronic marquee

In my role I lead the development, evaluation and implementation of marketing and communication plans and a wide range of creative design and communication projects, which included all advertising, photography, web, film and promotional material for all exhibitions, events and artist shows. I updated and improved the business website and created social media marketing strategies to engage brand awareness.I coordinated programs, exhibitions and shaped the artistic direction of this contemporary fine art gallery. I managed day-to-day operational aspects of the gallery. I liaised with community arts organizations, special interest groups, artists and private post-secondary Institutions for special events and performances.

Designed promotional material for special events, festivals and internal publicationsDesigned and created dinosaur illustrations for the “Dinomobile Traveling Exhibit” presented by the Royal Ontario Museum (ROM) Designed dinosaur buttons as a marketing strategy for the organization’s gift shopDesigned advertisements for public display cases distrubuted throughout the Burlington Shopping Centre and Mapleview Shopping Centre

Ba, Design And Applied Arts

Applied Towards The Scs Certificate(S) In Leadership Essentials, Managing People Essentials