Antonio Carroca Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

Săo Paulo - Brazil

An accomplished, resourceful and highly motivated professional with a digital marketing management background. 10 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities. Strong leadership abilities, with proven expertise in managing complex marketing projects; overseeing social media campaigns; and serving as a Team Lead for SEO. Excellent research, analytical and technical proficiency. Career track record of accomplishments, including being the author of over 200 successful SEO/SEM projects, including websites development from the scratch, using HTML, CMS, Wordpress, CSS, Javascript and or with PPC campaigns (pay per click) to achieve the best ROI on advertising with Google Adwords, Facebook Ads, Twitter Ads, Bing, and other websites like Youtube, Snapchat, Instagram, Pinterest, etc. Also, a great expertise in Social Media.AREAS OF EXPERTISE________________________________________  Digital Marketing Management Search Engine Optimization (SEO) Search Engine Marketing (SEM) Customer Relationship Management Web Analytics & Statistics Social Media Planning  Marketing Campaign Management Social Media Campaigns & Posting Keyword Research & Strategy Profitability & Performance Analysis  Web Analysis & Development Retargeting & Content Marketing  B2B and B2C Applications  Graphic Design E-mail Marketing  Strategic Planning E-Commerce Expert A/B Testing Customer Service Market Research Web Marketing 

São Paulo Area, Brazil

Responsible for managing a multitude of digital marketing, SEO and SEM projects  Formulated insightful SEO recommendations and conducted comprehensive analysis of all SEO recommendations (pre-and post-launch) to Marketing Communications. Analyzed monthly search engine performance reports to assess the need for new optimizations.  Engaged in strategic planning pertaining to Google Adwords, Facebook ads, analytics and statistics.  Drafted detailed client-ready Point of View (POVs) and internal SEO standards documents. Consistently interfaced with clients and paid on-site visits to directly communicate strategy. Ensured consistent alignment with clients’ marketing and site objectives. Monitored client sites, competitor site changes and work progress to adjust optimization strategy.  Provided actionable competitive analysis and detailed site analysis. Conducted research on new tools and offerings and recommended best tools. Remained current with the latest search engine trends, news and algorithm changes. Strong Knowledge in Web development, Printing, Photography, Photoshop Edition and Movie (director / shooting) and some movie editing.Key Achievements: Translated client’s marketing goals into a successful strategy based on search engine algorithm expertise. Created SEO and Social Media Campaigns, audit baselines on SEO, SEM, ROI and KPI performance baselines. Developed the organic search strategy, as well as keyword strategies for optimal on-site performance. Mentored junior SEO specialists, motivating them to achieve organizational goals. Created a comprehensive linking strategy. Participated in and occasionally led SEO and Social Media team meetings.

São Paulo, São Paulo, Brazil

Responsible for the development of the architecture used in the implementations and development of the intranet and in the coalition of the intranets of the Bank South America.Restructuring of every logical net, ip's, access to mainframe and development of the logical project of internet banking, servers and firewalls.

São Paulo Area, Brazil

Project ManagerResponsible for the whole development of the web department and respective applications for the plusoft customers, CRM with more than 40 developers.Development of creative campaigns, CRM integration with websites for companies like Coca-Cola, Siemens, Parmalat, Nestlé, Deustch Bank and others. CRM B2B Specialist.

São Paulo Area, Brazil

Responsible for projects in Sales and Technical Depts. (services). He also worked on projects in the areas of logistics and Deposits. Participated in the migration activities of ES-9000 platforms for AS-400.He coordinated and participated in the implementation of billing systems, bookkeeping, Sales Order, Transportation, Receiving, Warranties, Dealers (Dealer Management System), Inventory Control, Reviews, etc. for Automotive Division.Using resources: CSP, VISUALGEN, COBOL, COBOL400, DB2, CICS and VSAM.