Alex Carter Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Team Manager, leading a team of four through all aspects of creating, managing and maintaining Google and Microsoft advertisements for clients.- Industries include: auto & hospitality- Experience with clients in Canada & US, including with clients who advertise globally- Ad types include: Search, YouTube, Performance Max, and Shopping

Toronto, Ontario, Canada

Primary responsibilities: campaign and account QA on a regular basis, tracking trends and providing recommendations, pacing budgets three times weekly, writing and reporting on insights for client, and launching/testing new ad types in Google Ads and Microsoft Ads.

Toronto, Ontario, Canada

Primary responsibilities: pacing account budgets three times weekly, writing and uploading ad copy, conducting keyword research, implementation and management of campaign settings, and ad hoc deliverables as needed.

Toronto, Ontario, Canada

Greater Toronto Area, Canada

Written content Contributor for Momentum Volleyball, a volleyball media agency founded in April 2021.• Writing editorial content and news stories revolving around current events in the volleyball world• Interview subjects and transcribe conversations to include in written content• Added stories into WordPress backend, taking SEO best practices into account, for Editor to review

Aurora, Ontario, Canada

- Managed Momentum's Instagram and Facebook profiles, with duties including content creation, creating a content schedule via Buffer, hashtag research, and engagement monitoring- Assisted in marketing Momentum Volleyball's adult programming- Acted as main point of contact for clothing supplier, responsible for placing orders and logistics- Assisted with new Intern onboarding

Aurora, Ontario, Canada

- Assisted in the creation of content and the managing of Momentum's Instagram and Facebook accounts- Created and implemented processes for content creation- Input player, team, and league data into back-end of the WordPress website

Toronto, Ontario, Canada

Random Acts of CanadianRAOC was a goodwill campaign RBC created to highlight, and in some cases amplify, inspirational COVID-related story submissions from across Canada. - Received and sorted COVID-related story submissions from Canadians - Handled communication with submitters (request release form signature, follow-up inquires, etc.) - Tracked story details in MS excel (copy, location, contact information, etc.) - Used Cloudinary to sort and organize media files that were submitted as part of stories - Assisted in communication with external media agencies - Assisted in determining amplification method for stories who met criteria - Created performance reports using Google AnalyticsGo Canada UnitedCanada United was a program that RBC created during the COVID-19 pandemic to help local economies and small businesses across Canada, which culminated in the Canada United Weekend, wherein shoppers across Canada could shop local and then enter a contest for a chance to win a cash prize. - Used Sprinklr to monitor campaign social accounts - Responded to direct messages that came to social inboxes - Responded to general questions that shoppers had about the contestRBC VenturesSpent a short period of time doing keyword research for two RBC Venture's - Get Digs and Arrive. - Used keyword research tools to create reports that helped determine the most effective keywords for search engine optimization

- Sold tickets for the 2018 Men's Rogers Cup in Toronto, ON - primarily over the phone- Developed and maintained relationships with clients- Was responsible for reaching out to past clients via phone and email- Worked on-site sales booth during the week of the tournament

Cognashene, Ontario

- Started this business in Spring 2015- Built an increasing customer base of cottagers over three successful summers- Performed quotes, and delivered inside/outside window and screen cleaning services- Performed various other odd jobs (i.e., brush clearing, grass cutting, moving rocks, etc.)- Increased year over year revenue all three seasons

Honors Postgraduate Degree, Digital Media Marketing

Dean's Medal Winner, awarded to the student with the highest GPA in their graduating class.

Honours Bachelor Degree, Sport Management

Activities and Societies: Assistant Captain, Men's Varsity Volleyball

High School Diploma