Marketing & Visitor Services Manager
CurrentWork closely with Director of Marketing and Sales and Senior Leadership in thedevelopment of marketing and brand strategies to promote the new, world-class Da VinciScience Center at PPL Pavilion, which opened May 2024. Ensure all brand messaging isinclusive. Responsible for oversight, execution and data analysis of marketing plans acrossthe organization.• Develop and execute plans to increase engagement and drive sales across all major socialmedia platforms. Collaborate across departments to develop and post content.• Oversaw the development of marketing plans that contributed to year-over-year growth forseveral consecutive years• Manage email marketing efforts. Monitor and analyze email metrics and used data to makestrategic recommendations.• Place and fulfill media buys, including digital, radio, TV, print, outdoor and other nontraditionalmedia.• Maintain updated website by managing content creation and publishing methods.• Source or provide graphic design support for marketing initiatives, from conceptdevelopment through final delivery of print and/or digital advertising creative.• Coordinate media relations, including distribution of publicity materials, solicitation offeature stories, contacts with the press, appearances on radio and TV, and media tours.• Work with Visitor Services team to establish onsite promotional materials and messaging forguests; oversee Visitors Center as needed.
