Allison Dolan Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Cincinnati, Ohio

I’ve been instrumental in driving the digital transformation of this 95-year-old organization by transitioning from manual processes to modern digital operations. Supporting $4M in non-dues revenue and $2.5M in membership revenue, I oversee the marketing, communications, and events strategy while leading and mentoring a team of nine. My focus on performance evaluation, skill development, and 1:1 coaching has helped foster growth and professional development across the team.➤ I unified previously fragmented marketing, communications, and publications teams, eliminating redundancies and creating a cohesive messaging strategy. This led to data-driven campaigns that generated over $500K in new revenue by tapping into untapped conference attendance.➤ I spearheaded the consolidation of fragmented brand identities under a single, unified logo and website, which improved brand clarity and streamlined the customer journey for our constituents and supporters.➤ I successfully outsourced digital advertising and website management, which allowed us to extend our capabilities without increasing headcount.➤ By converting our print magazines to an online format, I expanded our audience reach 5X and achieved $650K in cost savings.➤ During my time as Co-Interim Executive Director (2021–2022), I helped stabilize the charitable foundation and launched a racial equity granting program, securing $52K in funding, even amidst pandemic challenges.➤ I played a key role in retaining staff and maintaining morale through a year-long CEO transition and pandemic recovery, while also fostering a culture of collaboration and excellence.➤ Through hands-on leadership and coaching, I supported a functional manager in earning a promotion to the executive team.➤ I launched an online education platform for theatre teachers, which significantly boosted industry engagement with over 300 lesson plans, 50 webinars, and 30+ interactive lessons in its first year.

Cincinnati, Ohio

As Group Publisher, I managed six brands, a $29M P&L, and oversaw a cross-functional team of 40+. I focused on driving growth, expanding market opportunities, and seizing new product development initiatives across industries like woodworking, genealogy, and art. My strategic leadership ensured operational excellence and growth in highly competitive markets.➤ I boosted genealogy book revenues by 19%, achieving $1.1M in 2017, by producing three top retail bestsellers and capitalizing on market trends and consumer demand.➤ I maximized profit margins in the woodworking category by introducing minimum margin thresholds, transitioning from declining DVD sales to cost-effective short-form video content, and enforcing strict financial controls.➤ By refreshing the branding of Popular Woodworking and Family Tree, I positioned these brands to stay competitive and relevant in the digital age.➤ My efforts resulted in achieving the highest profit margins across the company for Family Tree and restructuring underperforming business models by leveraging innovative content strategies.➤ I delivered an 80% magazine renewal rate for Family Tree by implementing targeted retention strategies that enhanced subscriber engagement and satisfaction.

Cincinnati Area, Ky

I led and transformed two business units with full P&L responsibility for $6M in revenue, managing innovation and growth. My leadership expanded the genealogy business by doubling revenue and transforming Family Tree into a multimedia brand with integrated e-commerce.➤ I scaled Family Tree into a leading genealogy brand by driving product innovation, digital transformation, and audience engagement strategies.➤ I motivated a cross-functional team of nine along with two external ad sales reps to meet ambitious business goals.➤ Through innovative strategies focused on digital content, I increased Family Tree's revenue from $1.5M to $3.2M, significantly expanding the brand's reach and influence.➤ I launched a profitable online education program that generated $500K annually through 50+ classes, webinars, and virtual conferences tailored to genealogy enthusiasts.➤ I revitalized the genealogy book line, growing it into a $750K business by developing a four-title/year publishing program.➤ My work leading my teams to increase web traffic and brand visibility led to multiple awards, including a Folio: Eddie Award for the Print magazine’s Spring 2017 issue.

Bachelor Of Science In Journalism

Education record