Tribe Lead for Digital Channels across the Italy / Spain / Belgium franchise (private bank). Focus online & mobile banking. In charge of global public websites (private bank).

In charge of DB’s digital roadmap: strategic definition and implementation. All change and run aspects of the digital channels, including digital payments (including the regulatory channel delivery, eg. PSD2).Managing the content strategy of the public website.

In charge of Deutsche Bank Belgium's Direct Channels (Digital), part of the Investment Research Centre:- Managing a team of eBusiness Experts & Web Analytics specialist- Defining & implementing DB's digital strategy and online acquisition and sales model- Online campaign roadmap & follow-up (Board reporting)- Mobile Development- International projects - Budget management- Vendor Management- ...

- Managing the Direct Channels at Deutsche Bank Belgium (public site, online banking, mobile): Translating the direct strategy & vision into concrete channel related projects and improvement streams.- Organizing & steering the Channel Mgt (channel development, incident management, change management, IT-roadmap follow-up, etc.)- Managing digital cross- and up-sell campaigns (e-sales), in collaboration with Marketing and Sales- Reporting to the Head of Direct Channels- Managing a team of eBusiness Experts and a Web Analytics expert. - Budget management & Board reporting

My DB experience has without any doubt been one of my most interesting experiences so far. I’m getting the opportunity to leverage my online banking, e- channels and marketing experience in a very challenging company culture: no nonsense and full entrepreneurship. It is a real “start-up” mentality, which I believe brings a lot of energy.My main mission as an 'eChannels Programme Manager' was to help DB in defining the right “e-strategy” and set-up the appropriate work-streams (projects, enhancements) in order to achieve the objectives.

Managing a team of web experts / usability experts.Managing change projects (web).Business owner in web related projects boosting sales and conversion.E-Campaign management

Head of the Internet channel as strategic sales channel.Managing a team of 15 content managers, web masters, project coordinators.Business owner of all web related projectsseoChange ManagementPeople ManagementConversion & drop out management

Business owner and requirments definition in mobile payment projects like SIMPAY, M-Banxafe, M-Parking, ...Building up crucial knowledge on m-payments as a new revenue generator, next to "classic" telco business like voice, sms, ...

After terminating the mobile payments project "Simpay" (creation of a cross-operator mobile payment model, based on the VISA model), I became in charge of a team of Marketing Managers within Proximus B2B Marketing Department, focussing on the creation and marketing of revenu generating mobile services like sms, mms, wap, and mobile payments.

Coordinating direct marketing actionsProcess improvementCollaborating in BBL's re-branding to ING

Requirements definition/ functional analysis / launching / marketing of Home'Bank as a pioneering e-banking solution on the Belgian market (in 1998 :-)).General channel management Managing a team of channel managers.