Aaron Child Email & Phone Number

Adelaide, South Australia, Australia

Adelaide, Australia

I head up the social team and copy teams at the fitness app Sweat, leading channel strategy, social innovation, content planning and content delivery for Kayla Itsines and Sweat brands, along with our other trainers across social. I work closely with and manage relationships with our channel partners, external production partners and creative and content agencies to deliver best-in-sector campaigns, always-on activity and reactive moments for our brands to our community of over 50 million women.

Adelaide, Australia

This was my first job here in Australia. At Feeney Marketing I was responsible for running the day-to-day digital outputs of all clients, account management and digital strategies for a mixture of small and medium businesses in SA covering hospitality, sports and family entertainment.

London, United Kingdom

Social lead on Pioneer DJ’s global account. I was responsible for turning topline pitch ideas into an implementable social strategy, and planning a global social channel restructure. I also led research to identify new target audiences, came up with social topics that Pioneer DJ could produce content around, and helped shape a 12 month content plan globally across all markets.

London, United Kingdom

Campaign lead for Peroni's ‘House of Peroni’ events. Managed all paid social media planning and optimisation, plus content planning, creation and consultation. Owned and ran the social campaign timeline and influencer strategy, worked with agency partners and stakeholders.

London, Greater London, United Kingdom

Owner and planner of all paid social media activity for Vue Entertainment, the second largest cinema chain in the UK. Ran and optimised a social media budget of £30k/month across Facebook, Twitter, Instagram and Youtube. Worked with a team of copywriters, designers and creatives to plan and create content across key channels. Created weekly reports and presented to the clients each week with insights and actions.ResultsDoubled monthly reach figures on all channels within 4 weeks.Doubled the number of purchases from social media and created the busiest week on record for purchases within 8 weeks.Continually unlocking new budgets from the clients by testing new routes, providing detailed reasoning and selling these into the wider client teams.

London, United Kingdom

Created social media content for clients including The Body Shop, FlyBe (travel) and The Foundry (tech). Ran paid social media campaigns and wrote process documents to increase efficiencies.

London, United Kingdom

Grew the social team from one to six, and absorbed the influencer marketing team into the department. Instrumental in selling in a new social offering for the agency, which was used to win new clients. Planned and ran regular inspiration sessions for Tui’s (travel) client-side social media team to help upskill their team and inspire them outside of their day-to-day roles. Delivered and wrote social strategies, which helped to deliver award-winning creative and campaigns. Award: Best Use of Small Budget: Eden Project, eau de titan Results- Created award nominated content activation for Eden Project to promote Titan Arum http://www.edenproject.com/eau-de-titan - Planned and activated category changing influencer campaign #NotForMe for Thomson Cruises. working alongside client teams to create a detailed social content plan for Thomson’s channels and copywriting for ATL placements http://www.thomson.co.uk/not-for-me/ - Planned, pitched, and activated the most talked about fashion show at LCM (London Collection Mens) for MCM X Christopher Raeburn http://www.theindustrylondon.com/mcm-x-christopher-raeburn-lcms-talked-show/

London, United Kingdom

Overview- Ran and hosted innovation sessions to boost internal knowledge around technologies and trends.- Planned, created and delivered social content for global trending campaign #ByeByeOleg for Compare The Market.- Re appraised and created new social content strategy for easyJet including launching their Instagram channel, reactive content process, employee social guidelines, crisis management, TOV, mapping customer user journeys across social and integrating with easyJet’s customer service teams.- Lead integrated social planning and activations for Coors Light across award winning national campaigns supporting all above the line activity.- Launched Grolsch’s UK onto Twitter and activated their sponsorship around The BAFTAs using creative social content series and real time content creation on the red carpet.Results- Drove O2’s Possessed campaign to trend across the UK through ideation of quick turnaround consumer competition where users had to ask the brand for a trick or a treat on Twitter. https://iabuk.net/campaign/o2-possessed - Was social lead on the hugely successful pan european (18 markets) easyJet #TimeFlies campaign which saw 108,000 entries to the ‘Name On A Plane’ competition http://www.vccpkin.com/campaign/20-years-of-easyjet/

London, United Kingdom

Worked directly on Compare The Market, easyJet and Coors Light and headed up a team of 3 Community Managers overseeing all social output across the agency. I helped the team implement day to day content creation, page moderation, reporting, presenting to clients and social strategy activation. I worked closely with the strategy team to bring to life propositions and wider brand strategies on a social level. I am working with internal stakeholders across the VCCP Partnership to raise the profile of VCCP Kin. I owned and maintained good relationships with social channel partners Twitter / Facebook etc and also worked on building out the influencer offering for VCCP Kin.

London, United Kingdom

Working across Heineken UK brands on all social spaces, page management, planning and content creation. Leading new business drive looking at working with small start up breweries as main strategic lead and social lead and as social planner on new business accounts and pitches agency wide.

London

At Hypernaked I worked across varying accounts including consumer goods, alcohol, finance & mobile electronics. Focussing on editorial planning for social spaces, socially led strategy and planning, reporting and presenting directly to clients, working on pitches for new business & digitally focused PR. In this role I was able to apply my relationship building acumen across many levels and I relished that challenge of building these up from scratch time and time again. This fast moving and dynamic role suited my abilities to work well in a close team but also to use my self-initiated and driven working style to great use.

London, United Kingdom

For both of these companies, Domino Recording Co and Soundcrash Music I worked across the length of the digital space. For Soundcrash I had to be creative, original and different to be one step ahead and to get my work heard above the sea of media noise. At Domino I worked alongside head of digital in a fast paced creative environment where I worked across the whole artist roster on numerous platforms.

London, United Kingdom

I’ve put on many of my own events and also worked as Floor Manager at the successful Indie night New Slang. Here I built up a team of five dedicated people that enabled us to book bigger acts and move to a larger venue (2000 capacity). Alongside my live work I worked at Phonica and Banquet Records. Both of these roles were about building relationships on many different levels and my ability to do this enabled myself and my bosses to work on bigger longer term objectives for the company rather then being stuck on the day to day jobs.

London, United Kingdom

After University I went to work for labels Suss’d Records as the Assistant Label Manager where we re issued the NYC Disco label Salsoul’s back catalogue and later Seamless Recordings where I worked in the digital department.

Mini Mba, Brand Management, B

B.A Hons, Music Business

I studied at The Academy of Contemporary Music (Guildford) where in 3 years of study I achieved a B.A Hon Degree and Higher Diploma.

Education record