At FICUS, I play a role in shaping our organization's digital marketing strategy, my central responsibility is to craft and manage our organization's online presence, with our website as the central hub of our digital ecosystem. This encompasses several key areas of expertise:1. Web Development & Traffic Generation:My core focus is on driving targeted traffic to our website, a pivotal platform where individuals passionate about our mission can explore our programs. These programs are designed to engage with those who are eager to contribute their valuable time and resources to our cause.2. Data-Driven Strategies:I lead the implementation of data-driven strategies. This involves meticulous keyword research to understand our audience's search behavior. We leverage this research to craft content that adds value to our audience, resonating with their needs and interests.3. Audience Creation:I specialize in creating audience segments by adding value to our target audience through tailored content and engagement strategies. By understanding our audience's motivations and challenges, we build a community of like-minded individuals eager to contribute to our mission.4. SEO Optimization:We implement SEO best practices to enhance website visibility, ensuring that our content is discoverable and relevant to our audience.5. Awareness and Engagement:Our approach isn't solely about increasing website traffic but also about raising awareness. Through a combination of SEO optimization and engaging content, we've successfully grown our online presence. This, in turn, allows us to connect with like-minded individuals who share our passion for driving positive change and are eager to become active contributors to our initiatives.In essence, my role at FICUS entails creating a lasting impact by harnessing the full potential of our online presence, connecting with those who are enthusiastic about contributing their time and resources for the betterment of our cause.

My role at Greenshoots is an ongoing journey of exploration and learning within the dynamic retail sector. This role grants me the privilege of full creative freedom as I spearhead the development of the store's e-commerce website, featuring a vast catalog of 200 diverse products. In this multifaceted position, I perform various roles, serving as a photographer, content writer, analytics specialist, and PPC marketing strategist.My responsibilities encompass everything from product image acquisition to crafting SEO-optimized descriptions and delving deep into the realm of analytics. Furthermore, I am intricately involved in the execution of PPC marketing campaigns, a potent tool in our quest to bolster our Instagram presence and subsequently drive high-quality traffic to our website. This experience not only strengthens my grasp of the pivotal role of content in captivating and retaining an online audience but also equips me with expertise in PPC advertising strategies. Above all, my tenure at Greenshoots is a comprehensive lesson in mastering the intricacies of paid media advertising, making it an invaluable asset to my digital marketing skill set.

At Sethu Foundation, I held the role of Social Media Marketing Coordinator, where my responsibilities encompassed promoting and raising awareness of Sethu Foundation's impactful initiatives.I was instrumental in curating engaging and informative social media posts that effectively communicated the Foundation's mission and achievements, helping to expand its online presence and engage with a wider audience.Moreover, I played a pivotal role in managing a non-profit fundraising campaign, leading the charge in conceptualizing and executing creative and impactful marketing campaigns. These efforts significantly contributed to the success of the fundraising program, enabling the Foundation to continue its vital work.In addition to my digital marketing duties, I was also entrusted with crafting various offline promotional materials, including brochures, posters, and other collateral for PR and marketing events. These materials played a vital role in conveying the Foundation's mission and objectives during in-person events and significantly enhanced our offline visibility.My experience at Sethu Foundation allowed me to merge my creative abilities with my passion for social impact, creating a profound and lasting impact on the organization's marketing and fundraising efforts.

During my time at Pitchandikulam forests I delivered tailored environmental education sessions, using interactive methods to engage diverse audiences. Designed workshops and field trips, adapting content for various age groups and understanding levels. Crafted an activity-based environmental education curriculum for government schools, bridging academic knowledge with real-world sustainability practices.Nurtured partnerships between the environmental education program and the CSR team to ensure shared goals and effective communication. Authored annual reports and presentations to transparently showcase environmental progress to funders and stakeholders.

My first job was at Black Baza Coffee Company Although I was new to marketing and brand building, I learned a lot during my time at Black Baza. I worked closely with the founder and gained insights into brand development, Instagram content creation, and web design.I consider my experience at Black Baza a valuable lesson in marketing and brand building. It taught me the importance of aligning content with values, promoting sustainability in business, understanding closed-loop practices, creating visually appealing content, and developing user-friendly websites. I also learned how to create content that not only promotes products but also raises awareness.In addition to my regular duties, I identified two new retail outlets as potential distribution channels for our products. One of these ventures required two months of follow-up, but it resulted in a successful collaboration with a store that saw around 500 daily visitors.My time at Black Baza was a practical education that I continue to apply in my current role. It was an eye-opening experience in marketing and brand development, acquired through hands-on learning and mentorship.