Account Analyst
San Francisco Bay Area
• Analyzed client statistics and trends for planning and consulting purposes• Designed unique mailing areas for each client based on location and proximity to competitors• Reviewed mailing area demographics, including income, to target appropriate potential patients• Researched community statistics, available media and locale to create a targeted advertising plan• Analyzed and maintained internal database to review and categorize clients’ current marketing status for replenishment and additional marketing opportunities• Evaluated dental practice performance against plan and initiate status meetings as necessary• Created mailing schedules, dental staff incentive plans, and client payment plans• Proofread and edited advertising literature prior to client and printer submission• Produced customer trend and growth graphs for client consultation meetings• Coordinated scheduling between client, Account Manager and Account Representative• Managed information flow between clients and advertising designers• Produced marketing and communication packages for all client meetings• Provided general support to Account Managers and Account Representatives by completing ad hoc requests• Interfaced with various levels within the internal and client organizations, including owners, office managers, and administrators