Ana Osuna Email & Phone Number

East Rutherford, New Jersey, United States

Dallas-Fort Worth Metroplex

What we know from experience isn't enough anymore to face tomorrow's landscape. at BH we are passionate about helping Direct Selling companies to step into the future of the industry, through a better understanding of new expectations from: prospects, customers and regulators.

Frisco, Texas

Sales Forecast Marketing annual calendar Led the creative team

Plano, Texas

Designed the business plan to Launch and develop the Hispanic Market. Lead the Hispanic Market initiative in the country. Created Sales Forecast 2017-2020. Established the marketing, social media and PR strategy. Exceeded revenue goal YOY. Implemented ROI analysis for every promotion in the company.

Dallas/Fort Worth Area

New Product Launch strategy per category to ensure contribution and gross margin. Merchandising strategy to support the business key performance indicators (activity and productivity). Inventory management of existing finish goods and new products introduction, forecasting follow-up. Brand image and brand positioning.

Dallas/Fort Worth Area

Training and coaching of 100 Directors over 15,300 consultants distributed in TX, OK, LA and Canada.

Prepared the annual promotion strategy for the sales force, with focus in recruiting and retention of new and established consultants. Implemented programs to reward New Consultants, mid and top level sales force. Designed monthly offers to retain potential inactive consultants

Cooper City & Fort Lauderdale, Florida

Opened two new territories for ARC point Labs franchise in FL, adding 6 new business accounts and recovering 4 former accounts including Spirit Airlines among others.

Venezuela

Led 14 direct and 246 indirect reports to serve 100,000 independent sales representatives. Prepared the annual sales budget and tracked all sales and marketing KPI's. Partnered with Media Agencies and Marketing Managers to design the media plan for L’BEL and Cy zone brands. Increased sales by 30% over prior year’s results. Exceeded the goal for new consultants by 50% over the previous year’s and implemented a new management coaching model for the sales team increasing performance and empowerment.

Developed business plans of Esika brand, along with Corporate to ensure positioning and market share growth. Designed the annual plan of incentives for the independent sale force. Control of annual marketing budget. Increased awareness by 100% vs. prior year and reached 1% of TOM in year two.

Caracas, Federal District, Venezuela

Managed the sales team for the region with 15 direct reports (zone managers). Designed the sales strategies for the region and action plans, executed promotions for Esika brand teaming with marketing.

Venezuela

Opened of the assigned territory. Recruited and trained a team of 200 sales representatives in 10 months. Exceeded sales goals each month

Coach Leader, Coaching

Certified, Management

Bachelor, Business Administration, Minor In Marketing

Minor in Marketing. 3rd ranking among graduates