Ally Pang Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

• Quarterbacked integrated campaigns across full-funnel marketing channels including paid advertising, third party sponsorships, content, webinars, email, nurture, direct mail, and outbound sales campaigns to drive.
• Defined ABM strategies based on selected account lists in collaboration with Sales leadership and built campaigns held to KPIs aligned with each stage of the buyer’s journey, resulting in a 15x MROI.
• Leveraged account activity and intent data to generate and accelerate sales opportunities using 6sense and Salesforce.
• Partnered with PMM and Brand to identify ICPs and develop persona-based messaging and content.
• Tracked and analyzed campaign performance and account engagement to ensure business growth and to optimize, while creating feedback loops with Sales on lead and account quality and progression.

San Francisco, California, US

• Drove the global strategy of the SEM channel and managed an external agency, later bringing SEM in-house for daily campaign management, resulting in a 3x LTV:CAC.
• Created forecasting based on business goals and recommended optimal quarterly and yearly budgets.
• Designed and created direct response landing pages within Contentful and partnered with the web team to build out new components.
• Built out and implemented A/B testing strategies with mid and post-performance readouts for business impact.

Fremont, CA, US

San Francisco, CA, US

• Executed daily management and optimization of $XXM yearly budget, held to strict KPIs.
• Partnered closely with external vendors on strategy, product roadmaps, test development, and forecasts.
• Developed comprehensive keyword builds, ad copy creation, and targeting strategies.
• Ran A/B tests for new customer acquisition and retention, bid strategies, landing pages, and ad copy.
• Delivered actionable, data-driven analyses to inform marketing and business strategies.

San Francisco, CA, US

Santa Clara, CA, US

Created content through Photoshop for the website, email blasts, and vendor produced collateral.

Alameda, California, US

Communicated and collaborated cross-functionally with SVPs, Directors, and District Managers to create an effective holiday store operations guide for all 269 stores.

• Trained by Media assistants, gaining experience in three areas of media and advertising sales: marketing research, promotions, and business media processes.
• Learned the sales process from pitching and client interaction to contracts, schedules, and spot production.
• Assisted with sales efforts including working with ad schedule input and spot make-goods, network schedule updates, package/proposal design, research and viewership measurement, client meetings and presentations.
• Created a visual layout with graphics and statistics taken from research databases for each television network to show to clients during meetings to sell ad time where their product/service would fit with network.

Marketing, Retail Studies

Ux Academy, Ux/Ui Design

High School Diploma