Aisling Crabbe Email & Phone Number

London, England, United Kingdom

- Spearheading all elements of GAIN’s digital communications, including social media, branding and website development. - Effectively managing a dynamic team of direct reportees, while strategically managing diverse budgets across a wide spectrum of portfolios and programmes within the organisation.- Driving high engagement and communicating key information about GAIN and our work across the digital sphere. I have overseen a 160% increase on our followers across social and 600% increase on video views across platforms, while increasing our engagement rate over 80% on our posts.- Showcasing content and creating campaigns that highlight the interests of the organisation and our work across many sectors, countries and projects. I improved the session durations on our website by over 100% in my first two years.- Creating, editing, and publishing daily engaging and creative content across digital. - Translating complex and technical information regarding nutrition and food systems into relevant, layman language tailored to different audiences.

Amsterdam Area, Netherlands

- Responsible for the Web Content Management (WCM) backend and appearance of the website in all regions.- Coordinating translation/localisation processes across languages for content and WCM.- Optimising SEO, publishing and coordinating all content across the website for optimal results.- Running of HQ social media accounts and aligning with regional managers for content distribution.- Driving growth and branding centric initiatives/content projects that spark conversations within the HR community.- Assisting and working with events team to create two new series of digital events and content campaigns.- Managing and maintaining Salesforce, Pardot and the internal customer portal and web shop.

Amsterdam Area, Netherlands

- Responsible for social media content planning & creation that drives high engagement.- Developing an online presence that debates tactical developments in blockchain and tech. - Manage feedback from stakeholders and approvals for content. - Continuously liaise with Marketing & Communications to plan timeline for all visual assets and digital campaigns- Manage all website pages for up to date imagery and information- Growing key social media channels such as Facebook, Telegram, Twitter, Slack, Instagram and Reddit.- Ability to converse about highly technical verticals such as blockchain.- Staying updated on industry trends and adjust the content strategy as needed- Creation, management and executor of content calendars for improved SEO .

Amsterdam Area, Netherlands

- Worked to produce creative content and digital strategy for Tesla.- Curated and monitoring of Tesla mentions across social media platforms.- Created of creative videos, animations, GIFs and imagery in support of digital campaigns.- Produced digital culturally relevant and impactful campaigns for Tesla globally. - Managed and maintaining digital assets, editorial calendars and spreadsheets.- Managed external contractors like designers, video producers, production companies.- Project managed the production and coordination of a day photo shoot in Kemi, Finland including concept, location scouting and creative ideation

Global Relations Office

- Responsible for creating and delivering all in-house designs for the TCD Global Relations office.- Delivered product and creative digital marketing content used to drive acquisition of international students to the University.- Fast-paced environment with prints and graphics needing to be designed within a short time frame.- Listened intently to 5 marketing managers’ needs, and translating these into designed content.- Worked with a diverse panel of stakeholders across the University to coordinate projects.- Sourced and captured high quality photos to highlight the campus in its best light.- Regularly wrote blog posts from a student’s perspective with accompanying imagery.- Sourced and captured high-quality photos to highlight the campus in its best light- Full understanding of placing print orders and formats needed along with design wording and abbreviations, along with paper types and book binding

Trinity College Dublin

I was Chair of Trinity Publications, managing and distributing a budget of €75,000 and overseeing seven publications and twelve one-off journals and magazines. I managed a committee of eight editors and five executive publication officers. I sat on the Trinity Capitated Bodies meetings and am the main point of contact for all external and internal issues, including legal and financial. The seven main publications of the committee are: Trinity News - the college newspaper published online and in print. TN2 - Trinity News' sister publication, an arts and culture magazineJOLT - The Journal of Literary Translation, translating and showcasing student and staff literary translationsMisc. - Ireland's oldest student publication, published three times a yearTFR - Trinity Film Review, published each college termThe Piranha - Trinity's satirical magazineIcarus - a literary and poetry journal published three times a yearThe Publications Committee also decided and voted on ten one off grants given to students and societies per year to cover printing costs and allowing them use of the Publications office.

Trinity College Dublin

- The Social and Political Review (SPR) is a peer reviewed academic journal at Trinity College, Dublin. - Currently in its twenty-seventh year of publication.- Deputy Editor designs the cover artwork as well as layout editing for the journal- Blog post found here: https://aislingcrabbe.wordpress.com/2017/04/05/the-social-and-political-review/

Trinity College Dublin

I work as the layout editor for the following publications, in association with Trinity Publications -The Bull Trinity's financial newspaper. Printed twice a term. A new design layout for the paper and a more streamlined approach to produce a more concise arrangement. Working off previous issues, a new, more compact skeleton was designed for future layout designers too work off was created. This allowed for more articles and a more catching front page. -JOLT (Journal of Literary Translations)Produced once a term in book form. A collection of poems and prose translated by professors of different schools around Trinity. Worked with the editor to create a serial series around the theme of 'Regenerating Yeats' that was launched this year: http://www.regenerating-yeats.com/Along with this, an issue of student and staff translation issue was released in May of this year.http://trinityjolt.com/-TCD MiscA student run literary magazine and journal produced once a term (Along with a Trinity Ball Guide Special Edition) with different themes every issue. I also designed logos for the journal, working with the editors at the start of the year to establish a new and updated design. Full Issue & Layout examples: https://aislingcrabbe.wordpress.com/layout-links/

Dublin, Ireland

- Consistently met and exceeded sales targets set by management- Worked in a customer facing role in the store ensuring that LUSH customers received the highest quality of service- Projected a happy environment of the store along with working within a team- Worked effectively in a team on a group commission basis

Dublin, Ireland

- The Theological Society is one of the oldest in the college, founded in 1830. The society hosts weekly events in the Graduate Memorial Building Chamber with a capacity of over two hundred members of the society. I worked as Auditor for the Theological Society. I oversaw one of the most successful years in recent memory. Working from 89 members to 385. I invited and organised guests and worked through their agents to organise these events regularly. We experienced financial difficulties at the beginning of the year, because the previous committee had kept no financial records and lost the society’s cheque book. This was hugely stressful as we had to try to co-ordinate and organise accounts we had no part in. Our financial situation has improved dramatically. This year we've kept track of every single expenditure and replaced the lost cheque book. I oversaw the accounts, took part in meetings with CSC and negotiated not becoming a de-recognized society but also achieved a budget allocation three times larger than ones granted previously, despite the accounts being returned not-satisfactory. We also finished our year by winning Most Improved Society at the CSC Awards this year.

Dublin, Ireland

-Worked within a team producing posters for weekly paper readings and guests for the world’s oldest student society, with over 10,000 members.- Have a high proficiency with Photoshop, InDesign and Illustrator -All of our work is team-based, and I enjoy working with Council of 22 people to organise and manage regular events in Trinity College. - I serves on the Council of ‘The Phil,’ Trinity College’s debating society. I have developed my public speaking and debating skills over the last two years, regularly competing in competitions. I’m confident in approaching new people, persuading them of the benefits of a product and thinking on my feet.

Master'S Degree, New Media And Digital Culture

Activities and Societies: Currently Ranked the #1 School in the world for Communication & Media Studies.

Bachelor Of Arts (B.A.), Middle Eastern Studies And History, Ii.1

Activities and Societies: First-class honours in my dissertation ''The Fact and Fiction of the Sonderkommando: An examination.