Adam Davis Email & Phone Number

• Oversaw digital membership programs for Esquire, Men’s Health, Women’s Health, and Town & Country magazines, including regular reporting on overall program health and revenue and development of marketing assets
• Utilized Google Analytics, Excel, and Looker to analyze content trends and liaised with editorial contacts on strategies for creating content both to drive signups and to retain current members based on these analyses
• Worked with product and design teams to optimize current membership experiences as well as create new exclusive onsite perks for members
• Ran and reported on tests aiming to optimize membership program pricing structures, different pay meter and paywall applications, and other logistical components of the programs

• Created and optimized content publishing schedule, monitoring fluctuations in output by content format and focus area and restructuring publishing cadences to best match editorial production
• Liaised with tech and editorial teams to develop a new structure for content tagging and categorization
• Curated the BuzzFeed homepage, employing regular experiments to inform brand voice and point of view with an eye toward increasing all homepage metrics
• Continued to closely monitor BuzzFeed’s traffic and output, as well as affiliate revenue, and provided regular reporting and updates to relevant stakeholders

• Collaborated with team leaders across BuzzFeed's entertainment and news divisions to develop initiatives for increasing website traffic, with a focus on new and (re)emerging traffic sources and platforms, including.
• Utilized Looker, Google Analytics, Google Sheets, and other analytics tools and written email reports to track content performance and communicate insights and editorial trends to writers
• Supported the affiliate editorial team through reporting and analysis

Greater New York City Area

• Tracked and analyzed product and sales results from BuzzFeed Affiliate team posts to identify top performing affiliate marketing articles and products
• Worked with team leaders to develop strategies for e-commerce initiatives and events
• Managed team interns and fellows and provided support in management of all team staff writers
• Edited and assisted with growth/promotion for BuzzFeed’s Shopping newsletter, reaching tens of thousands of subscribers

• Wrote and edited BuzzFeed's newsletters
• Developed and implemented new formats and types of content to improve newsletters
• Led a team of other newsletter editors, overseeing newsletter production
• Collaborated with staff across BuzzFeed on special newsletter projects

• Wrote and edited BuzzFeed's newsletters
• Edited and moderated posts submitted by BuzzFeed Community members
• Wrote posts for the BuzzFeed website

New York City

Providence, Rhode Island Area

• Worked as production assistant for Ciao Italia cooking program
• Assisted in general office tasks, such as preparing closed captioning for station programming.