Created content and developed marketing programs to help the company expand their client base.● Led marketing strategy for SALT Chamber, overseeing all digital, print, and experiential marketingcampaigns to drive brand growth and awareness in the wellness industry.● Developed and implemented integrated marketing plans to promote SALT Chamber products andservices, increasing market share and revenue.● Managed product launches for innovative salt therapy solutions, ensuring… Show more Created content and developed marketing programs to help the company expand their client base.● Led marketing strategy for SALT Chamber, overseeing all digital, print, and experiential marketingcampaigns to drive brand growth and awareness in the wellness industry.● Developed and implemented integrated marketing plans to promote SALT Chamber products andservices, increasing market share and revenue.● Managed product launches for innovative salt therapy solutions, ensuring successful go-to-marketstrategies and positioning SALT Chamber as a market leader.● Oversaw branding initiatives including website development, social media strategy, content creation,and PR efforts, maintaining a consistent brand voice and image.● Collaborated with cross-functional teams to align marketing strategies with sales goals, resulting in asignificant increase in lead generation and conversion rates.● Expanded partnerships and network with wellness professionals, influencers, and industryassociations, elevating brand visibility in key markets.● Analyzed market trends and consumer insights to guide product development and marketinginnovation, ensuring the brand stays ahead of industry trends. Show less

Created content and developed marketing programs to help the association expand their membership base, respectively.● Led marketing efforts for five Salt Therapy Association Conferences, creating promotional materials,managing event logistics, and generating attendee engagement.● Spearheaded membership growth strategies, increasing association membership by 4,000 overfive years.● Cultivated strong relationships with existing members, fostering increased engagement… Show more Created content and developed marketing programs to help the association expand their membership base, respectively.● Led marketing efforts for five Salt Therapy Association Conferences, creating promotional materials,managing event logistics, and generating attendee engagement.● Spearheaded membership growth strategies, increasing association membership by 4,000 overfive years.● Cultivated strong relationships with existing members, fostering increased engagement andparticipation in association events and initiatives.● Managed membership database, ensuring accurate records, timely communications, and seamlessmembership processes.● Collaborated with marketing and communications teams to promote membership benefits, drivingnew member acquisition through targeted campaigns.● Organized member-focused events such as webinars, networking sessions, and industry conferencesto enhance member value and engagement.● Provided personalized support and resources to members, addressing their needs and maximizingsatisfaction.● Analyzed membership trends and feedback to continuously improve association offerings andservices.● Partnered with industry stakeholders to create new membership opportunities and expandassociation reach.● Led initiatives to increase diversity and inclusivity within the membership base. Show less

Collaborated with the graphics team to provide a strong understanding of marketing and branding.• Ensured compliance with corporate standards by reviewing, proofreading, and editing content.• Wrote headlines, body copy, and successful calls-to-action for online catalog, auctions, sweepstakes, and marketing collateral.• Developed innovative creative concepts for print promotional material from concept to completion, monitoring for accuracy, and designed to achieve planned strategic… Show more Collaborated with the graphics team to provide a strong understanding of marketing and branding.• Ensured compliance with corporate standards by reviewing, proofreading, and editing content.• Wrote headlines, body copy, and successful calls-to-action for online catalog, auctions, sweepstakes, and marketing collateral.• Developed innovative creative concepts for print promotional material from concept to completion, monitoring for accuracy, and designed to achieve planned strategic objectives.• Uploaded auctions, sweepstakes, and catalog content the appropriate website.• Clients included: AARP, Allstate, Verizon, and US Bank. Show less

Provided leadership to a team of content managers and SEO specialists to produce website content and collateral. The website traffic, domain authority, and organic search rankings for our clients significantly increased as a result of my work and recommendations.• Created a web content strategy, oversaw website content development, and used analytics to ensure content effectiveness and quality. • Ensured content aligned with the client’s brand and supported business objectives… Show more Provided leadership to a team of content managers and SEO specialists to produce website content and collateral. The website traffic, domain authority, and organic search rankings for our clients significantly increased as a result of my work and recommendations.• Created a web content strategy, oversaw website content development, and used analytics to ensure content effectiveness and quality. • Ensured content aligned with the client’s brand and supported business objectives. • Collaborated with marketing account managers to develop lead generation campaigns, resulting in an increase in qualified leads for our clients.• Increased website usage and usability by using analytics to determine content and website updates.• Created and improved standards-based web style guidelines.• Expanded our client websites from small, general websites to a broad, geo-targeted suite of individual treatment and service-specific pages.• Edited content by incorporating SEO principles and proofread content for grammatical errors.• Familiar with Google Analytics, Google AdWords, WordPress, MOZ, Webmaster Tools, Grammarly, and Copyscape.• Worked on over 300 websites for plastic surgeons, dentists, orthodontists, dermatologists, recovery centers and HVAC. Show less