Adam Mcfarlin Email & Phone Number

San Jose, California, United States

• Led the development and execution of premium and ticket sales strategies, resulting in revenue growth and increased customer satisfaction.
• Recruited, mentored, and developed a high-performing sales team, fostering a culture of excellence and inclusivity.
• Collaborated cross-functionally with marketing, analytics, and finance teams to optimize CRM systems and implement innovative sales tactics.
• Managed budgets and created incentive programs to drive peak performance.
• Pioneered the adoption of new technologies to enhance ticketing processes and fan experiences.
• Analyzed market trends and customer feedback to adjust sales strategies and achieve revenue targets.

San Jose, California, United States

• Oversee all aspects of the Ticket Sales Department. Communicate and implement strategy to increase new business in season, group, and individual ticket sales leading a team of 2 managers and 10 account executives.
• Connect sales plans throughout organization and update executives and company as a whole on progress.
• Increase season sales revenue 31% and group sales 33% YoY from 2022 to 2023.
• Work alongside VP of Marketing to come up with all go to market strategies to enhance fan engagement and sales.
• Establish and sustain a high standard of quality in all external facing announcements from organization to fans.
• Create and execute commission and bonus strategy utilizing targeted incentives to achieve company goals.

San Francisco Bay Area

• Coordinated with departmental heads to devise financial plans and streamline operational workflow. Developed quantitative and qualitative metrics, guidelines, and standards to enhance process efficiency.
• Project manager for connecting bridge between sales data to Salesforce to Salesforce Marketing Cloud to create automated email campaigns and eliminate manual customer segmentation through SQL queries.
• Created critical measurements and analyzed company's performance by utilizing tactical and strategic operational metrics and providing executive team guidance.
• Assessed and negotiated new CRM solutions in close coordination with VP of Sales & Service and Senior Director of Business Intelligence, signing an organization friendly deal with Salesforce.
• Lead project management for launching mobile-only venue by with internal departments and third-party ticketing suppliers to maintain fan safety, avoid fraud, and increase lead generation for marketing and sales.
• Directed team of three employees to manage ticket operations while developing positive working environment.

San Jose, California, United States

• Fostered strong partnerships with President, VPs, marketing, sales, and service department leaders to execute robust ticketing strategy and planning to maximize attendance and revenue at all events.
• Facilitated venue scaling and managed financial reconciliation of ticket sales and maintenance of all auditing procedures.
• Create a seamless process to ensure the company is following all privacy laws related to GDPR and CCPA.
• Enhanced effectiveness of sales and marketing divisions by directing targeted campaigns through lead scoring model-based client segmentation.
• Acted as direct contact for all Ticketmaster operations systems and all third-party APIs.

San Jose, California, United States

• Performed numerous sales operations functions, encompassing setting up of seasons, groups, online ticketing, access management, data imports/exports, and custom reports. Received promotion from Assistant to Coordinator.
• Interfaced with sales, sponsorship, marketing, and community departments to allocate tickets for all events.
• Generated revenue reports for Director of Ticket Operations and CFO, including monthly and yearly audits, year-end settlement reports, and reconciliations.
• Implemented department procedures and functions, such as invoicing, seat upgrades, and payment plans.
• Steered user management within internal ticketing system and Microsoft Dynamics, while granting each user privileges based on departments and roles as well as staff training on new platforms.
• Developed product roadmap to transfer ticketing department from Tickets.com to Ticketmaster by providing comprehensive customer, sales, and financial data from prior ticketing system to drive seamless transition.

San Francisco Bay Area

Fellows engage in an intensive program focused on deepening their understanding of the complex challenges and innovative solutions related to climate change. Through collaborative projects, mentorship, and educational sessions, fellows gain valuable insights into climate science, sustainability, and the critical role of technology in mitigating.

Oakland, CA

• Facilitated ticket sales for Oakland Athletics Baseball home games via web-based Provenue ticketing system, while assisted customer(s) in friendly and professional manner for in person transactions and phone general.
• Received recognition for efficient dealing of tickets by successfully upgrading ticket voucher services and providing greatest level of customer service, while promoting A's brand.
• Effectively upsold individual ticket buyers to higher price ranges and future game tickets.

Santa Rosa, CA

Learned time management, handling multiple projects at the same time, make adjustments and continue to learn, collaborate with others, work in a team environment and succeed.Worked alongside carpenters to assist in all phases of construction including demolition, framing, site work, finishing, drywall, painting, and more.

Ba, Anthropology, 3.0

Outstanding Undergraduate Research Project in Anthropology for 2009-2010. Presenter in the College of Behavioral & Social Sciences Student.

Education record

Activities and Societies: Södermanlands-Nerikes Nation