Adam Macpherson Email & Phone Number

London Area, United Kingdom

Portsmouth, United Kingdom

Leading the digital engagement of schools and colleges, careers advisers, parents, teachers and students.o Developing a segmented digital engagement plan to support the University’s recruitment strategy.o Turning insights and data into personas (student, parent or teacher segmentation) that inform the recruitment value proposition, messaging hierarchy, creative content and channel strategies.o Creating accessible multi-channel content for story-telling the student experience across web and social.o Leading on creative copywriting for web, email and social to diverse audience networks and markets.o Managing forms, nurture lists, team enablement, source tracking and reporting in Salesforce CRM.o Coordinating large scale email nurture journeys in Salesforce Marketing Cloud, including build and design.o Working as a conduit between teams and Agile leaders to facilitate project and campaign deliverables.o Maintaining brand salience on 3rd party sites and vendors with the latest events, courses and campaigns.o Using Sitecore CMS and SEMrush to build and maintain dynamic web pages, microsites and landing pages.o Managing a social-first (paid and organic) social media strategy, listening, sentiment tracking and reporting.o Integrating digital engagement into virtual and in-person events and activities to drive lead generation.

Portsmouth

Responsible for end-to-end delivery of in-person exhibitions across North America and EMEA, showcasing market-leading B2B SaaS services.o Managed and trained colleagues during shows to maximise lead generation and brand awareness. o Coordinated the end-to-end execution of events with internal teams, organisers and suppliers.o Increased Lead Forensics’ brand voice globally pre and post-event through social media and email.Key achievements:Generated company record leads and conversions at national and international events, including Marketing Week Live, B2B Marketing Expo, Digital First, Introbiz and New York Business Expo. Achieved 2nd place at B2B Marketing Expo for pitch in Best Innovation of New Technology category.

Portsmouth, United Kingdom

o Managed the global social media strategy, positioning, analytics and rollout (paid and organic).o Co-created annual digital strategy, including multi-channel audits on web pages, PPC, SEO and email.o Produced and maintained an annual multi-channel content marketing calendar.Key achievements:Promoted from Assistant to Executive. Increased year-on-year social media engagement by 260%, landing page conversion rates by 20%, and PPC performance by 10.49% (CTRs) and 33% (quality scores).

Portsmouth, United Kingdom

o Assisted in driving and delivering the target number of enquiries from each channel each day, week, month and quarter globallyo Assisted in strategically planning digital initiatives and channel development to ensure all digital channels are optimised for success.o Assisted in managing the Lead Forensics’ PPC initiatives from both a strategic and tactical perspective to ensure all areas deliver maximum ROI globallyo Worked with the Digital Marketing Manager to devise strategies to drive online traffic, visitors to the website and conversions from our online presenceo Assisted in developing landing pages to support all other channels in their lead generation activitieso Maintained a current understanding of SEO techniques and liaising with an agency to ensure optimal Lead Forensics positioning for keywords and phrases.o Worked with the Digital Marketing Manager to track the performance of each channel through an in-depth lead analysis, and final ROI.

Webeo is an advanced, market leading B2B website personalization SaaS solution, combining the data from the largest global IP database with intuitive and dynamic website personalization software to deliver exceptionally relevant online experiences.o Presenting an array of bitesized marketing videos for Webeo:Futures video content.

Portsmouth

*Voluntary Work Experience - LinkedIn services provider for professionals.o Assisted in devising and implementing new campaign strategy. o Worked alongside a team to launch promotional video campaign, assisting with brand penetration. o Worked with Active Campaign software for CRM and e-marketing.

Portsmouth, United Kingdom

o Sold over 5,000 bicycles and 40,000 components online via our website, eBay and Amazon shops.o Pioneered new bicycle trends through data analysis, establishing new product lines and configurations. o Managed up to 5 apprentice mechanics, training and motivating the team to meet deliverables.o Coordinated with intermediaries and suppliers across EMEA and Asia for stock and order management. o Organised the prompt delivery of over 100 sales per day, overseeing day-to-day processes.o Created promotional content for social media, establishing YouTube channel and online presence.

Bachelor’S Degree, Digital Marketing, 1St Class Ba, 80% Average, 4.23 Gpa

Activities and Societies: UOP Marketing Society, UOP Cuban Salsa, Chartered Institute of Marketing (CIM), Hispanic Society, UOP Juggling &.

Foundation Certificate In Marketing, Marketing, Certificate With Distinction

Access To Higher Education Diploma: Business Studies, Accounting, Business Studies, Marketing, Statistics And Computing, 45 Credits

Activities and Societies: Student Representative, Peer Mentor Units: o Business Mathematics: Statistics & Probability o Cost Accounting.

High School, Gcses, 9 Gcses A*-C

Activities and Societies: Junior Sports Leader o Including English Literature, English Language, Mathematics, Double Science, IT, Business.