Adam Peeples Email & Phone Number

US

• Managed the product marketing team for Nationwide’s $9B consumer insurance portfolio including traditional auto, property, and powersports and new technology-based product solutions including auto telematics, smart.
• Led strategic cross-functional project for Personal Lines to redefine customer segmentation, value proposition, positioning, and messaging in market
• Conducted primary research, market research, user experience research and competitive analysis to shape product strategy and digital experience for agents and consumers
• Launched new campaigns in B2B agent channel and B2C direct channel that utilized full spectrum of marketing tactics including upper and mid funnel advertising, Salesforce enabled automated journey nurture paths.
• Launched new thought leadership platform for Personal Lines focused on delivering interesting risk management content to drive earned media, elevate perception of Nationwide's expertise, and provide lead-ins for.

US

• Managed the marketing team for Nationwide's $1.7B small commercial insurance portfolio including product marketing and digital experiences for agents and business owners. Nationwide is a leading small commercial.
• Led marketing for the new digital sales platform, Nationwide Business Express, that enabled efficient direct sales and allowed new strategic partnerships through APIs
• Launched the B2B independent agent awareness campaign, Expect More, that increases unaided awareness 8.5% and elevated Nationwide to 4th among competitors
• Reduced cost per sale paid media marketing expenses 33% in the B2C direct channel through a continuous test & learn approach and implementation of more efficient tactics
• Increased organic traffic 30% and captured 6.7% market share of key insurance terms by implementing new thought leadership and search engine optimized content strategy
• Leveraged new technology solutions to improve insurance offerings. Launched telematics solution, Vantage 360, for commercial auto insurance

US

• Led the marketing team responsible for collaborative initiatives spanning Nationwide’s $7B commercial insurance teams focused on developing and launching new or improved digital experiences for agents and customers
• Launched the Business Solutions Center site, an integrated, digital, thought leadership, content platform that connected over 1.2M businesses since launch to insurance, retirement plans, employee benefits, and banking.
• Developed the Advantage Rewards loyalty incentive platform for agent partners that strategically drove business for desired products during key times of the year
• Built the Commercial Appetite Directory digital platform that enabled ease of doing business with sales and agent partners. Over 8,000 users and 250K searches

US

Directed operations for the Property & Casualty Marketing and Nationwide Financial Marketing teams including annual marketing strategy and planning process, budget and forecast process, executive leadership team meetings, and special projects.

US

Completed a formal leadership development program with four, six-month marketing strategy assignments.

Minneapolis, MN, US

Led cross-functional teams that evaluated assortment and inventory practices and developed solutions resulting in supply chain savings.

Minneapolis, MN, US

Managed the Television category for all 1600 stores including selecting TV assortment, developing the advertising and transition strategies, managing vendor relationships, negotiating inventory purchases, and planning store level inventory allocation.

Master Of Business Administration (Mba), Marketing

B.S., Business: Entrepreneurship, Legal Studies, International Studies