Collaborate with global stakeholders to develop strategic omni-channel media plans and budget allocations to maximise effectiveness of paid, earned and owned campaigns.Utilising statistical data to identify targeted audience profiles and measure campaign performances and perception changes, whilst seeking opportunities to optimise campaigns where possible.

Design and execution of Digital Marketing strategy to increase awareness and revenue for key portfolio products through multiple channels

Management of Activation strategy for all direct-to-consumer programs such as targeted retail selling, festivals, events, residencies, Horeca and experiential activations to increase brand awareness of key portfolio brands.

Account management to ensure distribution and availability of key strategic brands within JTI’s product portfolio, merchandising, data capture, setting and reviewing KPI's, training new staff members.