Adam Shoemaker

Adam Shoemaker Email and Phone Number

Consumer Insights Group @ CIG: Consumer Insights Group
leesburg, virginia, united states
Adam Shoemaker's Location
Moseley, Virginia, United States, United States
Adam Shoemaker's Contact Details

Adam Shoemaker personal email

n/a

Adam Shoemaker phone numbers

About Adam Shoemaker

Adam Shoemaker is a Consumer Insights Group at CIG: Consumer Insights Group. He possess expertise in digital marketing, user experience, market research, consumer insights, segmentation and 22 more skills. Colleagues describe him as "I had the pleasure of collaborating with Adam on numerous projects at Capital One, including one of the most comprehensive segmentation and persona projects I’ve been a part of in my career. As the director of this project for Capital One, Adam demonstrated a tremendous command of qualitative and quantitative research techniques as well as a true depth of understanding for how consumers interact in the digital channel. His savvy with both research and emerging media channels is a hard to find combination and one that makes him a formidable asset for any company. I look forward to the opportunity to work with Adam again." and "Adam is one of the most talented researchers I’ve ever had the pleasure of working with. He is the master of rallying clients and driving a project – he is a true leader. He advocates out of the box thinking and cultivates team unity. His outstanding analytical skills combined with his irresistible personality make him a tremendous catch. I can say, without hesitation, that any team would be lucky to have Adam on board."

Adam Shoemaker's Current Company Details
CIG: Consumer Insights Group

Cig: Consumer Insights Group

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Consumer Insights Group
leesburg, virginia, united states
Website:
cigresearch.com
Employees:
10
Adam Shoemaker Work Experience Details
  • Cig: Consumer Insights Group
    Senior Vice President
    Cig: Consumer Insights Group Jan 2022 - Present
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  • Consumer Insights Group
    Vice President
    Consumer Insights Group Aug 2014 - Jan 2022
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  • Consumer Insights Group
    Executive Director Of Research
    Consumer Insights Group Aug 2012 - Aug 2014
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  • Capital One
    Sr. Digital Marketing Strategist, Digital Customer Experience
    Capital One Apr 2011 - Aug 2012
    Richmond, Va
    Lead the development of digital marketing strategies in support of online servicing capabilities and enterprise impacting site enhancements•Managed the discovery and pre-delivery planning of a redesigned www.capitalone.com site to improve the experience of more than 60MM site visitors per month, including coordination of the project roadmap, communications planning, consumer research strategy, competitive analysis, requirements planning, and internal stakeholder input•Created a comprehensive user experience assessment of www.ingdirect.com in support of the $9B ING Direct acquisition, directly impacting Capital One’s online customer experience strategy and platform integration planning •Conceived, defined, and managing the implementation of a comprehensive digital advocacy program to drive greater awareness, enthusiasm, and Line of Business prioritization of digital functionality among Senior Executives and front-line associates
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  • Capital One
    Senior Research Manager, Brand Marketing Consumer Card Strategy
    Capital One Mar 2010 - Apr 2011
    Richmond, Va
    Managed research team which led the generation and analysis of consumer insight in support of Capital One’s multi-billion dollar subprime credit card business strategy, product development, and integrated marketing campaigns •Drove financial product innovation and development through the creation and execution of comprehensive learning agendas, target market structuring and analysis, competitive intelligence, product concept and message testing, and business performance tracking•Developed consumer attitudinal and behavioral segmentation models to inform multi-channel marketing and new product development efforts for the US Credit Card Acquisition division•Managed supplier relationships and negotiated supportive contracting agreements in excess of $2MM
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  • Capital One
    Senior User Experience Manager / Manager, Digital Brand Strategy
    Capital One Apr 2006 - Feb 2010
    Richmond, Va
    Managed research team which led consumer user experience and usability testing in support of online innovation, strategy, and deployment of new online functionality•Drove consumer driven usability testing and experience ealuation efforts across the U.S. Card and Brand Marketing divisions, resulting in a 200% increase in online application starts and a 30% increase in targeted, online product matching•Created corporate-wide servicing personas through ethnographic and segmentation research that informed new online servicing functionality, programs, and associated marketing campaigns•Implemented comprehensive web experience and customer feedback program across www.capitalone.com that identified full spectrum site enhancement opportunities and tracked key online consumer metrics
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  • Tns Healthcare
    Account Manager / Moderator
    Tns Healthcare 2000 - 2005
    Richmond, Virginia Area
    Designed and led primary market research projects for U.S., European, and Japanese biotech and pharmaceutical companies •Developed customized market research plans and led the comprehensive analysis of research findings generated through a variety of methods, including choice-based tests, product testing, perceptual mapping, brand and communication testing, and advertising effectiveness•Moderated all commissioned qualitative research and presented resulting insights and recommendations to executive level clients / client teams•Performed six-month on-site consulting assignment within Amgen’s Business Analysis and Information department, responsible for the direct management of market research projects, including data analysis and strategic implementation of research findings, for a $2.5B biotechnology-driven anemia treatment
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  • Migliara Kaplan
    Project Manager
    Migliara Kaplan 1999 - 2000
    Owings Mills, Md
    Created, developed and executed market research for leading biotech and pharmaceutical clients, including segmentation modeling, key driver analysis, attitude and usage studies, tracking programs, exploratory / foundational investigations, copy testing, and the use of projective techniques•Moderated a variety of individual and focus group interviews with healthcare patients and physicians
  • Genentech
    Marketing Planning Intern
    Genentech May 1998 - Aug 1998
    San Francisco Bay Area
    Developed strategic market assessments and forecasted the commercial sales opportunities of biotechnology products in Phase II clinical trials directly influencing the continuation/discontinuation of critical corporate development programs
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  • Genetic Therapy
    Senior Research Associate
    Genetic Therapy 1996 - 1997
    Rockville, Md
    Designed and evaluated novel experimental strategies for the treatment of hemophilia that generated increased cellular production of the Factor VIII and Factor IX genes and prolonged phenotypic expression•Managed quality control and viral vector production for targeted genetic therapy applications, resulting in FDA-approved use in pre-clinical in vitro and in vivo experiments
  • Microbiological Associates
    Biologist
    Microbiological Associates 1994 - 1996
    Rockville, Md
    Implemented clinical experiments on various biological, pharmaceutical, and other commercial agents to accurately assess the level of viral contamination and/or cellular toxicity within Good Laboratory Practice (GLP) guidelines

Adam Shoemaker Skills

Digital Marketing User Experience Market Research Consumer Insights Segmentation Customer Experience Focus Groups Qualitative Research Marketing Research Customer Insight Consumer Behavior Strategy Direct Marketing Marketing Strategy Data Analysis Strategic Planning Competitive Analysis Leadership Product Development Quantitative Research Integrated Marketing Analysis Competitive Intelligence Program Management Consumer Behaviour Management Market Analysis

Adam Shoemaker Education Details

Frequently Asked Questions about Adam Shoemaker

What company does Adam Shoemaker work for?

Adam Shoemaker works for Cig: Consumer Insights Group

What is Adam Shoemaker's role at the current company?

Adam Shoemaker's current role is Consumer Insights Group.

What is Adam Shoemaker's email address?

Adam Shoemaker's email address is ad****@****one.com

What is Adam Shoemaker's direct phone number?

Adam Shoemaker's direct phone number is +1.703.720*****

What schools did Adam Shoemaker attend?

Adam Shoemaker attended Arizona State University, University Of Virginia.

What skills is Adam Shoemaker known for?

Adam Shoemaker has skills like Digital Marketing, User Experience, Market Research, Consumer Insights, Segmentation, Customer Experience, Focus Groups, Qualitative Research, Marketing Research, Customer Insight, Consumer Behavior, Strategy.

Who are Adam Shoemaker's colleagues?

Adam Shoemaker's colleagues are Andre Balderrama, Jennifer (Seman) Perkins, Mary Mcgovern, Taylor Mcgovern.

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