Head of Marketing 2017-2019Director of Marketing 2015-2017Following a company wide restructure of roles in 20017 within the Royal College my job title was changed but my role stayed the same. Head of a marketing team which provided a wide range of services including:the production of Royal College’s publications and foot health literature to raise the profile of podiatry and foot health, management, and marketing of the Royal College of Podiatry Annual Conference, producing and maintaining the College’s online presence including the website and social media, recruitment, and retention of members through a multitude of channels, strategic plan setting and review, and budget setting. Achievements Increased the profile of the College and podiatry by producing foot health literature and online guidance that educated and engaged with the reader to provide foot health advice that was easy to understand, giving the reader the information to make an informed decision on treatment.Acted as project manager for marketing and running of the College’s annual clinical conference which was built up from less than 400 when I started to over 1,500 podiatrists making it the largest podiatry conference in Europe and turning it from a loss to a profit. Successfully worked on the recruitment and retention of members by targeting them through a variety of marketing channels including; direct marketing, conferences & events, speaking to students at colleges.Production of a yearly departmental strategic Marketing & Communications plan that linked directly to the annual marketing budget and was adhered to and revised, if necessary, throughout the year.Maximised the profitability of the organisation through the review and management of the marketing and communications team’s income generating schemes such as, leaflet sales, work wear sales, sponsorship, conference and course revenue, advertising, and endorsement scheme.

A temporary role created by the leaving of the Director of Marketing and Communications which was shared with a colleague. Duties included: - Managing a team of four consisting of the Journal Editor, Website Manager, Scottish Policy Officer and Editorial AssistantManaging and developing press & public relations and parliamentary relationsOverseeing and developing communications with members and the public, which included the College’s journals and websites Promoting the College’s yearly Feet for Life MonthReviewing and enhancing the College’s branding and marketing strategyInitiating and developing relationships with other health professions, user groups and other relevant organisationsCo-ordinating the College’s Annual Conference in conjunction with the Conference CommitteeActing as Secretary to the Public Relations and other relevant committeesActing as a member of the corporate management team.

• Developing the Society’s Communication strategies• Management of the marketing and communications of principal Society Events, including the Annual Conference• Liaison with, and support for Society branches • Managing the production of the Annual Report, Diary, leaflets, posters and other promotional materials • Developing membership recruitment strategies including recruitment materials• Co-ordination of the Society’s Sponsorship by other organisations

Duties similar to the role of Joint Acting Director of Marketing and Communications. Please see above. Key achievementsThe Feet for Life Month campaign won a gold award at the Chartered Institute of Public Relations 2005 PR awards. Gained over £100,000 worth of publicity for Feet for Life Month campaign on a £10K budget

• Responsible for the overall marketing, content provision and management of the development of the Society’s public facing and members’ web sites.• Increased the ease of navigation around the sites by making the homepages much more dynamic and interactive with constantly changing news, advice, events, links to vital documents, FAQs, forums and specialist group areas.• Introduction of monthly e-mail subscription newsletter and a regular email alert to provide members with up to date Society and podiatry news.• Supporting the External Relations department with work on non-website projects such as co-ordination of Foot Health Month promotional literature and writing of foot health leaflets.

Responsible for the overall marketing and content provision for the e-commerce enabled web site, pearson-books.com and for managing the Online Marketing Co-ordinator. • Set up a number of mutually beneficial on-line partnerships with external companies including Penguin, Dorling Kindersley, Reuters, Monster.co.uk, PWC, Arthur Andersen and IIR Conferences, and also linked the site to over 300 relevant web sites.• Integrated the focus, branding and content of the web sites into the existing off-line marketing plans and values, while at the same time ensuring the cross-sell and up sell potential of the web sites.

Butterworths Legal Publishers, Chancery Lane, London1993 – March 1997 Responsible for the direct marketing of a range of key titles including the County Court Practice and the Encyclopaedia of Forms and Precedents on CD-ROM.

Main duties in the inspection copy department included: dealing on a daily basis with teacher and lecturer queries and ensuring inspection copies were delivered on time.

Working in the planning office, I was jointly responsible for ensuring the five paper coating machines were kept constantly running and that they were using the correct paper and coating mix.