• E-commerce Experience Expert: Responsible for prioritizing, managing, creating and publishing customer facing site content via Agile methodology for global brand leaders: Vans, The North Face and Timberland. Creation of complex custom site landing pages and components including: navigation, sliders, custom AEM content spots and banners.• Global Enterprise Platform Migration: Multi-stage, multi-subsidiary, multi-country and multi-brand conversion and migration of custom content web pages from Adobe Enterprise Manager format into centralized parent company Canvas/ Vue.js storefront website (totaling 11 languages across 23 locales).• Cross-functional “Source of Truth” Documentation: As a self-prompted project, built a universal "Source of Truth" spreadsheet to drive clarity & accountability across global front-end development teams, Project Managers & POs on behalf of complex site migrations for: Vans, The North Face and Timberland.

• Revenue Generation Digital Strategy: Assisting companies with e-commerce growth strategies via database and coding implementation to streamline processes and increase revenues.• SaaS Shipping Software Platform Integration: Migrated omni-channel marketplaces via API, PHP and data workflows into software platform for increased order fulfillment efficiency, all-in-one reporting, and cost savings.• API / Product Feed Management: Maintaining various online marketplaces (including eBay and Discogs) via API, PHP and product feeds.

[East coast office closed March 2019]• Cross-functional Custom Buildout of Shopify Plus E-commerce Site (EvelynBobbie.com): Liaison between Executive Leadership, Marketing and Tech Team to extend/improve the Shopify-based e-commerce site through integration of empathetic design elements, responsive programming, A/B testing, and impactful plug-in technologies.• Marketing, Analytics & Social Media Platform Programming: From proposal to implementation, integrated Google Data Layer and Facebook Pixel events with re-targeted audiences to support increased sales volume.• Deployment Planning & Roll-out: Developed reliable, testable and robust customizations to existing platforms through stable and reversible deployment plans to ensure minimal site downtime.• Shopify Plus Modification Sustainability Initiative: Buildout, testing and cross-training of colleagues on reusable Shopify templates for efficient page builds ensuring brand style consistency and deployment stability.• Dedicated Tech Support Partner: Provide troubleshooting and debugging support for the day-to-day operation of EvelynBobbie.com site and systems.

Helped with transition of UndergroundHipHop.com to new ownership by updating coding processes, database design, overseeing customer service, order fulfillment and product purchasing.

Founded one of the most influential independent hip hop entertainment/ e-commerce websites of its time. Started in a Northeastern University dorm room with $1,500, the website grew to $16,500,000 in total revenue, 7,000,000 visitors annually and a forum with over 8,000,000 posts.• Shopify Migration: Managed two-year project consisting of complete site redesign and data migration/ customization resulting in a contemporary, responsive user experience.• Daily Price Adjuster: Authored code to compare vendor product feeds for lowest price offering of an item and update ughh.com site dynamically, allowing for the most competitive customer pricing.• Inventory SKU Checker: Implemented barcode scanning system for all incoming and outgoing inventory providing zero error inventory management.• Customized Online Streaming Radio-player: Designed 150 Pandora-like radio channels exclusive to our site, which played from our 100,000+ .mp3 song library. Project increased average session duration more than 1500%.• E-commerce Retail Shipping System: Built automated order queue which dynamically updated ship time ETA based on when items were ordered and received.• Algorithm Programming: Designed and coded several systems including product search using database and Shopify APIs, related items for each SKU based on purchase history and related fields, trending products based on items being viewed by customers in real time, best-sellers based on previous sales history and related item types.

Oversaw operations of flagship retail and entertainment store in Back Bay Boston, managing 10 employees and 200 live performances.