Adam Wenzel Email & Phone Number

Vancouver, Bc, Ca

Burnaby, British Columbia, Canada

In this role, I execute the following activities:Provide exceptional cross-team collaboration in evaluating and reporting marketing strategy to ensure effectiveness and success of all initiatives. Act as the subject matter expert on all aspects of digital analytics, including but not limited to data collection, capture, problem solving, cleaning, visualization and communication. Display big picture acumen in managing, maintaining, optimizing, and future proofing diverse marketing… Show more In this role, I execute the following activities:Provide exceptional cross-team collaboration in evaluating and reporting marketing strategy to ensure effectiveness and success of all initiatives. Act as the subject matter expert on all aspects of digital analytics, including but not limited to data collection, capture, problem solving, cleaning, visualization and communication. Display big picture acumen in managing, maintaining, optimizing, and future proofing diverse marketing technology, products and strategies.• Develop and maintain comprehensive analytics across various digital media platforms, utilizing tools such as Google Analytics (GA 4 and UA), Looker Studio/Data Studio, Google Tag Manager, Google Ads, Google Search Console, Meta Ads Manager, and Hootsuite. Provide valuable insights through the preparation of reports and records related to digital marketing and communication strategies.• Contribute to long-term strategic planning by assisting in the preparation of business cases related to the acquisition of digital media technologies. Leverage analytical skills to assess the implications of proposed changes and recommend improvements, align strategies with organizational objectives.• Collaborate effectively with internal and external stakeholders, establish and maintain productive working relationships. Facilitate communication through articulate and effective oral and written skills.• Stay abreast of recent developments in digital marketing and communication techniques and procedures, ensuring that the organization remained at the forefront of industry trends. Proactively recommended changes and enhancements to optimize digital media platforms. Show less

Vancouver, British Columbia, Canada

During this role, I executed the following activities:Provided outstanding leadership in developing, strategizing, coaching, directing, and executing digital marketing strategy to ensure successful transformation of all outdated online initiatives. Demonstrate forward-thinking business acumen in planning, optimizing, maintaining, and executing diverse range of analytical tools to evaluate and understand consumer shopping behaviour and patterns across all company entities. Act as the subject… Show more During this role, I executed the following activities:Provided outstanding leadership in developing, strategizing, coaching, directing, and executing digital marketing strategy to ensure successful transformation of all outdated online initiatives. Demonstrate forward-thinking business acumen in planning, optimizing, maintaining, and executing diverse range of analytical tools to evaluate and understand consumer shopping behaviour and patterns across all company entities. Act as the subject matter expert on all aspects of digital analytics, including but not limited to data collection, capture, problem solving, cleaning, visualization and communication.• Produce and lead the omni-channel digital marketing strategic transformation efforts to navigate and promote national, regional and local marketing communications for more than 150 bakery locations across 6 Canadian provinces and one American state.• Proactively contribute to well-informed decision-making by formulating insights, generating data-driven reports & visualization, and presenting to senior franchise management, sales and operations teams including local franchisee and business owners.• Develop, execute and drive loyalty strategy, vision and 1:1 personalized offers through program data-analysis and customer behaviour segmentation to support customer retention and business revenue growth for all franchisee owners in the network.• Run and supervise market segmentation, situational and competitive analytics to provide a foundation for identifying short and long term digital communication and strategy efforts by; collecting, tracking, analyzing and communicating insights, data, and recommendations around website, advertising and shopping behaviour. Show less

Toronto, Ontario, Canada

During this role, I executed the following activities:I provided leadership support in creation, direction, evaluation, execution of digital marketing strategy to ensure effectiveness and success of all online initiatives. I utilize remarkable expertise in management and maintenance of diverse range of analytical tools to evaluate and understand user behavior across all web properties. I actively interact and coordinate with internal and external stakeholders to determine and resolve… Show more During this role, I executed the following activities:I provided leadership support in creation, direction, evaluation, execution of digital marketing strategy to ensure effectiveness and success of all online initiatives. I utilize remarkable expertise in management and maintenance of diverse range of analytical tools to evaluate and understand user behavior across all web properties. I actively interact and coordinate with internal and external stakeholders to determine and resolve technical issues to expand highly collaborative approach.Some of My Major Accomplishments Include:• Produced full-cycle digital marketing strategic efforts to navigate and promote 35 automotive brands for 76 dealerships across 5 Canadian provinces.• Proactively contributed to well-informed decision-making by formulating insights, generating data-driven reports, and presenting to senior management and regional marketing teams utilizing web analytics data.• Actively engaged and consulted with stakeholders to value-add in management and seamless execution of multiple large-scale projects through insightful positive recommendations for refinement of end-to-end planning and design phases of large-scale development projects.• Fostered effective partnerships and collaboration with cross-functional teams to strategize and support diverse range of marketing tactics, including but not limited to digital media, CRM, and social media expanding various web platforms.• Acted as subject matter expert on online strategy and guided tactical marketing teams on all aspects of web and digital media marketing best practices encompassing content, design, SEO, website navigation, and analytics.• Utilized excellent forward-thinking and attention to detail skills to identify and recommend potential growth opportunities in digital space based on emerging trends. Show less

Vancouver, British Columbia

During this role, I executed the following activities:I supported in development and direction of high-performing internal team of designers, marketers, and strategists while motivating them to accomplish shared business objectives, vision, and goals.List of My Key Achievements Included:• Structured and executed comprehensive digital marketing strategy to direct over 20 dealerships spanning 15 brands throughout the province of British Columbia.• Conceptualized, constructed, and… Show more During this role, I executed the following activities:I supported in development and direction of high-performing internal team of designers, marketers, and strategists while motivating them to accomplish shared business objectives, vision, and goals.List of My Key Achievements Included:• Structured and executed comprehensive digital marketing strategy to direct over 20 dealerships spanning 15 brands throughout the province of British Columbia.• Conceptualized, constructed, and deployed cohesive strategies to confirm maximum effectiveness of all digital efforts; SEO, SEM, social media, email, and content marketing, merchandising, events, rewards and loyalty programs, online reputation management, compliance, and branding.• Determined, tracked, and optimized performance of digital marketing campaigns as well as the entire ecosystem to achieve maximum ROI through identification of future opportunities, weaknesses, or threats. Show less

Markham, Ontario

During my roles, I executed the following activities:I developed and directed high-performing internal team of six marketers to ensure organization growth, development, and success. I conceptualized, designed, and enforced strong organic content marketing strategy to maximize presence of company on digital platforms.List of My Proudest Contributions Included:• Held full accountability to start and finish conceptualization, creation, and implementation of all company marketing… Show more During my roles, I executed the following activities:I developed and directed high-performing internal team of six marketers to ensure organization growth, development, and success. I conceptualized, designed, and enforced strong organic content marketing strategy to maximize presence of company on digital platforms.List of My Proudest Contributions Included:• Held full accountability to start and finish conceptualization, creation, and implementation of all company marketing campaigns including but not limited to; website, email, print, social media, UI/UX, and SEO/SEM marketing initiatives.• Drove leadership in performing creative direction and optimizing scalability of organization 15 website entities.• Earned "best digital experience" award by Lexus Canada in June 2018 for consistently exemplary performance. Show less

Markham, Ontario

Markham, Ontario

Markham, Ontario

Newmarket, Ontario

During this role, I executed the following activities:I was responsible for generating and maximizing business revenue and performance through formation and execution of online merchandising process. I utilized remarkable and compelling communication skills in navigating, negotiating, and winning contracts with third-party vendors to achieve priority placement and exposure.My Core Contributions Included:• Demonstrated multitasking and organization skills in creating and finalizing… Show more During this role, I executed the following activities:I was responsible for generating and maximizing business revenue and performance through formation and execution of online merchandising process. I utilized remarkable and compelling communication skills in navigating, negotiating, and winning contracts with third-party vendors to achieve priority placement and exposure.My Core Contributions Included:• Demonstrated multitasking and organization skills in creating and finalizing video, photo, product descriptions, and pricing of all inventory aligned with company's needs and priorities.• Secured YouTube views growth of over 1 million within the first eight months through execution of strong, consistent, and strategic approach to vehicle merchandising and content creation. Show less

Graphic Design, 4.0 Gpa

Front-End Web Development, 4.0 Gpa

Certificate, Data Analytics, 4.0 Gpa