Adam Reid Email & Phone Number

Manitoba, Canada

Winnipeg, Manitoba, Canada

Demonstrating expertise in sustaining business growth during challenging times, such as the Covid pandemic and geopolitical tensions resulting from the invasion of Ukraine, I showcased resilience and strategic acumen. My strong leadership skills in crisis communication and strategic planning enabled effective navigation through unexpected market crises, ensuring long-term success. Additionally, I excelled in team leadership and development, providing valuable input for strategic planning, day-to-day operations and individual performance enhancement.Playing a crucial role in sustaining business growth amidst adversities, maintaining stakeholder trust during uncertain times. Implementing effective crisis communication strategies for management, staff, dealers and stakeholders, I secured long-term success despite unexpected external influences. Furthermore, I significantly contributed to attracting suitable investors/buyers for the company as a key member of a small committee. My appointment to the Board of Directors enhanced stakeholder relations and strategic decision-making, effectively managing reputational risks associated with ownership changes, ensuring stability and resilience.Implementing internal dealer relationship and management procedures drove higher engagement and loyalty, resulting in improved dealer satisfaction ratings and increased sales of wholegoods and service parts. Over four years the company ranking in the annual industry satisfaction survey increased from last place to the top third percentile in the category. Strategically developing and executing a new dealer acquisition strategy, an average of 12 new dealers were onboarded per year, accounting for a significant percentage of total unit sales.

Winnipeg, Manitoba, Canada

In my role on the Executive Team, I was responsible for steering marketing strategy and execution, advertising, external communications, and media and public relations. My skill set encompassed market analysis and the development of end-to-end marketing campaigns, covering print, social media, trade shows, point-of-purchase (POP) displays and direct mail initiatives. I also led the product management group, guiding a team of specialists in market research and identifying opportunities for new products or improvements, contributing to company growth and portfolio expansion. Noteworthy achievements include the successful introduction of the new line of Versatile 4WD tractors, the Versatile DeltaTrack, and the Versatile Nemesis, each opening up new market opportunities for the company.In 2016, I spearheaded the marketing initiatives for the 50th anniversary of Versatile 4WD production. One tactic involved the release of 50 Versatile Legendary Limited Edition tractors, accompanied by an exclusive event where customers took delivery of their personalized tractors. As aspect of the trade show strategy included a customer draw for a customized 1966 Chevy C10 pickup, resulting in increased booth traffic and lead generation. This comprehensive strategy effectively engaged dealers and customers, leading to a significant increase in awareness and market share.

Winnipeg, Manitoba, Canada

I spearheaded the establishment of an internal advertising department, consolidating external services and overseeing the development and execution of advertising campaigns, managing media buys and creating new advertising material and programs. Additionally, I implemented a media relations strategy, fostering relationships with national and regional agricultural publications' equipment editors, resulting in an increased earned media presence for the company.I successfully led the reintroduction of the Versatile brand after a 20-year absence in the industry. The relaunch involved a complete rebranding of the tractor division, including on-product branding, updates to all documentation and brochures, a new website, dealer material and merchandise. This effort culminated in the first annual Versatile Dealer Meeting to unveil the new brand, which significantly boosted dealer confidence, brand recall and customer acquisition rates.

Calgary, Alberta, Canada

As the inaugural editor for the launch of The Alberta Express, I spearheaded the editorial content planning and theme development. This involved hiring freelance content writers, sourcing columnists for our monthly opinion pieces, and setting the tone for the publication's content direction.

Calgary, Alberta, Canada

This position played a critical role in deepening my understanding and learning about the operations of marketing & advertising agencies, while also enhancing my knowledge of advertising, marketing and public relations. As a member of the account team, I was responsible for strategic planning, presentation, and execution of public relations and media relations solutions for clients. This encompassed national product launches, notably the introduction of the Caterpillar MT700, which provided me with valuable experience in event management and execution. Additionally, I worked to secure favourable media coverage for clients, effectively positioning them as industry experts.