ROLE: CREATIVE DIRECTOR 2017-2018 / THE MACALLAN / The Macallan Manor / Client Direct / 10 US Cities Reimagined annual whisky tasting experience into a 4-room multi-sensory experience, inviting 6,300 guests into brand’s fictitious home. The tour travelled to 10 cities.2016 / VICTORINOX SWISS ARMY / Various Publicity Stunts / New York, NYCreated outdoor adventure club for Swiss Army to launch store 2016 / EMC / The Festival of Lights / toddstreet agency / Los Cabos, MexicoDesigned opening and closing events for international sales conference and incentive trip for 1,200 top sales reps in Los Cabos.2015 / SABRA HUMMUS / Sabra Hummus House /Mosaic Agency / Miami Concept & creative direction for ‘Life Size Coloring Book’ art installation2015 / BRAUN / 009 Product Launch / Porter Novelli & New Creatures / New York Designed + built a James Bond-themed laboratory for Braun’s newest razor launch2015 / DEUTSCHE BANK/ Frieze Art Fair / toddstreet agency / New York, NYDesigned Lead Sponsor Tent2014 / SABRA / mosaic / The Sabra Hummus House / Washington, DC / 3,000+ pplDesigned & built month long pop-up restaurant inviting 3,000+ guests to step inside2014 / SOHO HOUSE / Halloween / New York, NY Designed, directed, & produced immersive Halloween experience for iconic club.2013 / ABSOLUT VODKA / A.R.E.A. Party / New York / Designed and recreated the 80’s nightclub area for launch event for 500 VIP guests.2012 / HEINEKEN / The SubRitual and experience design around the new product, designer mini-keg machine2011 / ZU VODKA / Tales of the Cocktail /handcrafted pr / New Orleans, LATotal street transformation of Bourbon Street and built an enchanted meadow2010 / HENDRICK’S GIN / maloney & fox / The Enchanted Forest / NYC Concepted and built an immersive forest amphitheatre for 2 weeks of partner events

ROLE: EXECUTIVE PRODUCER / CONCEPT DESIGN 2017-2018 / THE MACALLAN / The Macallan Manor / Client Direct / 10 US Cities Reimagined annual whisky tasting experience into a 4-room multi-sensory experience, inviting 6,300 guests into brand’s fictitious home. The tour travelled to 10 cities.2016 / LENOVO / Artist Vs. Artist Battle / Erwin Penland Agency / Brooklyn, NYThrew an artist vs. artist battle royal to launch Lenovo’s “Yoga Book”.2016 / PROCHILE / Fonda Chilena / Client Direct / New York, NY Created a participatory, party hopping experience for 450ppl during Chile’s trade week.2015 / BMS / Sales Kick Off / toddstreet agency / Boca Raton & Hollywood, FL Designed/produced 2 successful annual sales kickoff events celebrating BMS’s legacy and introduced new drugs for 700 salespeople.2014 / SOHO HOUSE / Halloween / New York, NY Designed, directed, & produced immersive Halloween experience for iconic club.2013 / ABSOLUT VODKA / A.R.E.A. Party / New York / Designed and recreated the 80’s nightclub area for launch event for 500 VIP guests. 2013-2014 / WINE ENTHUSIAST / The Red & White Bash / Houston, NY, Chicago Designed and produced 3-city wine event for magazine’s 25th anniversary.ROLE: PRODUCER 2022 / MEZCAL CONTRALUZ / Maluma Brand Relaunch / Mirrorball Agency / New YorkRed carpet relaunch of Contraluz mezcal announcing partnership with celebrity reggaeton star, Maluma.2022 / MUZILABS / Stripes XD / New York Gallery launch event for digital artworks backed by NFTs for Cornelia Thompson. 3 night digital exhibition partnering with high net worth members clubs.2010 / RED BULL / Create The Future / new creatures / New YorkCreated launch event for The Maker Faire New York. Highlights included a concert of 300,000 watt singing tesla coils, 3 bar-tending robots, & 10 ft. paella pan.