Responsible for building and executing integrated marketing strategies and campaigns for dedicated client accounts. Manage all aspects of brand strategy, positioning, marketing, advertising, promotions, creative, collateral, messaging and copywriting, website design and development, content production, pitch presentations, forecasting, analytics and reporting. Serve as the agency lead, delivering on the scope of work in collaboration with creative and tech teams, developing project plans and timelines, managing budgets, trafficking deliverables and assigning roles and responsibilities to key team members to ensure successful project outcomes.Accounts: Post Brothers, Kushner Properties, SB Development, Assouline Busch Capital, TOV Furniture

Launched a national consumer products company focused on officially licensed college sports products and merchandise. Manage all aspects of business operations including day-to-day management and organization, marketing and advertising, creative development, production, research and forecasting, sales and distribution, finance and accounting, vendor relationships, retail relationships and licensing institution relationships (IMG College, Learfield Licensing Partners, Fermata Partners and independently managed universities nationwide).Official Licenses: Baylor University, Boston University, Bowling Green State University, Florida Atlantic University, Kansas State University, NC State University, North Dakota State University, Rice University, Southern Methodist University, Texas Christian University, Texas State University, Tulane University, University at Buffalo, University of Hawaii University of Houston, University of Miami, University of Nevada, University of North Texas, University of South Florida, University of Tennessee, University of Utah, Wichita State University

Led the conceptualization, production, fabrication and installation of experiential campaigns and events across a wide range of venues, including both on-premise and off-premise activations. Managed all aspects of experiential programs including developing creative concepts, overseeing fabrication, developing project plans and timelines, managing budgets, travel and logistics, load-in and load-out schedules and ensuring the successful production and installation of all program elements.Accounts: Constellation Brands (Beer: Corona, Modelo, Pacifico, Funky Buddha. Spirits: Casa Noble, Svedka. Wines: Kim Crawford Wines), WeWork

Led the social media strategy and directed annual content development for a range of national brands to expand their digital presence. Responsible for developing and executing fan acquisition strategy, engagement initiatives, promotional programs and reporting on campaign analytics and overall brand performance.Clients: E&J Gallo (E&J Brandy, Ghost Pines Wine, Don Miguel Gascón Wine), Bacardi (Bonnie Rose Whiskey), Anthem Healthcare, Miami International Auto Show

Led digital strategy for local and national brands to expand their social media presence. Concepted and executed fan acquisition and engagement strategies and administered social promotions.Clients: Soho House Chicago (The Allis, Chicken Shop, Pizza East, Cowshed Spa), JugoFresh, Rokk3r Labs, Estrella Damm

Led social media strategy and brand development for multinational corporate hospitality and travel brands. Concepted, implemented and executed international and multilingual social promotions, print and digital advertising and brochure copywriting.Clients: Wyndham Worldwide (Wyndham Hotels and Resorts, Viva Wyndham Resorts, Wingate by Wyndham, Howard Johnson), Radisson Hotels and Resorts, Better Homes and Gardens Real Estate

Responsible for the account management all dedicated accounts, assisting in art direction and copywriting for all creative development, including print and digital advertising, marketing campaigns, brochures, direct mailers, rich media and e-blasts. Managed annual media budgets and developed specialized media plans to reach local and national target audiences.Clients: Fontainebleau Miami Beach, Adrienne Arsht Center

Responsible for the account management of all client marketing, advertising, collateral, social media, interactive and production campaign planning and strategy processes.Clients: The Ritz-Carlton, Dr. Brandt Skin Care, Yogurbella Frozen Yogurt

Led creative brand naming of new product and service launches, corporate identity rebranding, pharmaceutical drugs, and tagline copywriting.Clients: New Balance, Yum! Brands, Masterfoods, Allergan

Managed my own book of clients delivering on media monitoring business solutions based on a proprietary search engine technology under a SaaS subscription model.Clients: MGA Entertainment, Brinks Home Security, Alcoa, University of Miami