Adam Blau Email & Phone Number

Redwood City, California, Us

Redwood City, California, Us

Redwood City, California, Us

New York, New York, Us

In this dual role, I'm responsible for building and executing a strategic analyst relations program that acts as a revenue multiplier by raising brand awareness among key analysts at firms such as Gartner and Forrester. In addition, I lead cross-functional partner product marketing strategy with partners such as AWS, Microsoft, Snowflake and Google.

New York, New York, Us

Responsible for the strategic planning and go-to-market launch of Sisense’s product and solutions portfolio. - Developed product and solution positioning and messaging that drives our brand and unique value proposition consistently across each solution launch activity- Spearheaded go-to-market launch activities through collaboration with product, marketing, sales and other global cross-functional teams- Delivered global sales, CSM and partner enablement through live & on-demand training with public-facing content, presentation templates, and competitive insight support- Reinforced Sisense’s thought-leadership and delivered improved win rates by establishing a “roadmap ambassador program” to influence and deliver roadmap presentations at scale for both prospects and customers

New York, New York, Us

Delivered best-in-class programs to empower our internal stakeholders, customers, and partners around the world so they can invest with confidence in our products and services.- Ownership of messaging development and creation of a rich suite of collateral including presentations, blog posts, and value-based selling tools- Global sales team enablement through competitive positioning and differentiation, demos and messaging- Captured customer stories that demonstrate the value of Sisense - Delivered live presentations for a variety of events, user conferences as webinars- Fostered deeper awareness for Sisense within the global analyst community by actively executing responses to analyst surveys and inquiries

New York, New York, Us

Joined Sisense with less than 300 employees worldwide. Responsible for closing qualified leads by demonstrating business value of BI and achieving technical fit within a complex sales cycle over the phone in an inside sales model. Coordinated upside selling opportunities with Customer Success Agents and and delivered training sessions for new Account Executives to help accelerate AE rampup cycles.

TVRunway allows viewers to buy clothes from their favorite shows with a single click while watching. Our technology provides online networks new monetization channels for their content and arms brands and agencies with data reflecting sales interactions with content. To better understand the multiphase buying cycles of target customers, I conducted extensive market research to determine trends, segmentation and customer profile fit that shortened TVRunway sales cycle approx. 3-6 months. Brand positioning, key messaging and value propositions were finely honed on different target companies and buyer profiles within key verticals to drive lead generation and opportunities. I utilized my expertise in enterprise/SaaS sales process to conduct all sales outreach programs including lead generation, lead nurturing and opportunity management within Salesforce.Additionally, I was instrumental in selecting and integrating key affiliate marketing partners and OTT partners within the TVRunway platform that shortened our launch date by three months. In addition, I built and maintained channel partner programs that lead to a 100% increase in new sales opportunities.

As an authority in the translation and localization industry, my consultancy empowers translation and localization agencies to improve their sales performance by leading them through each stage of strategy development, sales planning, coaching and outsourced sales management services. Clients on retainer included One Hour Translation (Israel), CQfluency (USA), TopStudio (Japan), Milengo (Germany), exe (Slovakia), Ccaps (Brazil) and SpeakLatam (Argentina). Developed sales growth programs for clients including outsourced sales management and online/offline marketing campaigns. On average, clients experienced 20% increase in sales within six months after engagement with lower sales cost, exceeding expectations for this market space.Sought after industry speaker and contributor.- Sales Management 101: Two Hour Training Course (GALA Seville, 2014)- Sales & Marketing Roundtable Co-Host: Localization World (Silicon Valley 2014)- Consultants Round Table: Localization World (Dublin 2014)

As one of my consulting clients, OneHour Translation hired me with the mandate to establish US operations and execute go-to-market sales and marketing strategy for Fortune 500 companies. US Market Launch• Foundation: Established go-to-market sales and marketing strategy & branding targeting Fortune 1000 companies in the United States.• Team: Recruited, hired and on-boarded four inside sales and business development professionals as well as one marketing executive within three months. Provided industry training and best practices. • Processes: Collaborated with multidisciplinary teams in Ukraine, Romania and Israel to optimize complete sales lifecycle. Lead the launch of Salesforce.com with internal tools and reporting systems to scale anticipated 400% increase in sales. Sales Leadership• Sales Programs: Lead sales & marketing teams to target specific Fortune 1000 verticals utilizing product mix and service offerings, resulting in 25% increase in new client wins. Team acquisition portfolio reflecting brands such as Pfizer, Google.org and CBRE.• Mentorship: Provided continual training and mentoring on sales best practices, RFx responses and presentations, bringing team quota attainment within 90% in first six months.Sales Execution• Personally developed and managed top-revenue accounts that lead to customer revenue records. • Served as lead account executive for the company’s largest Fortune 100 account, developing relationships across departments and Sr. Director & VP positions, resulting in a multimillion-dollar contract.

Boulder, Co, Us

Lingoport, a provider of enterprise, internationalization software and professional services, recruited me with the mandate to establish and execute a business development strategy key to winning $1m+ multi-year quota reflecting software licenses and professional service contracts from enterprise technology customers. I lead a small team of insides sales and marketing professionals through multi-stage, enterprise sales cycles that lead to an increase of software sales over 100% within the first year alone. I was instrumental in drivingthe acquisition of six-figure contracts from NetApp, Cisco, PayPal, LDS Church and Intuit for example. My success in exceeding quota and shortening the sales cycle was achieved by: • Optimizing outbound business development process and online marketing activities within Salesforce.com to better qualify leads fitting specific targets and expectations. • Introducing customer-focused buyers guides and buyer personas. • Launching Pardot and email automation to provide captured online leads with high-value content along their buying journey.• Social selling, speaking at industry conferences / webinars and writing content influential to gain awareness and trust of large technology companies. In addition to software sales, I deployed my experience and skills to navigate complex outsourced software development sales cycles and am not daunted by having to understand complex products or requirements. I enjoy working with multidisciplinary teams of software engineers, program and project managers to comprehensively understand clients goals and objectives and present the best options to fulfill the client’s desired solution.

Berlin, De

I was elevated to lead the worldwide business development and marketing teams for this global, privately-held localization services company. With a team of eleven inside sales, business development and marketing professionals, we elevated top-line revenue by 30% year over year with growth accounts like DuPont, Google, TI, Cisco and Saba Software with improved profit margins and lower costs. As part of my responsibilities, I developed and optimized sales methodology for lead generation, nurturing and RFx stage opportunities within salesforce. Coached and mentored each team member on activities, process and key behaviors for success. Set up account management teams for after-sales customer satisfaction and year-over-year growth. In coordination with the marketing team, I monitored social media, traditional print media, conference and online marketing efforts. Drove channel programs with referral programs and strategic partnerships to better penetrate enterprise accounts. Introduced new products and services internally with global multidisciplinary teams that lowered prices by 20% and greatly increased sales.

Berlin, De

Served as the senior business development manager for key accounts and complex new business accounts; responsible for quality and consistency of product and services for assigned clients; provided marketing and PR support to stimulate opportunity pipeline.In the first year of the company's operation, I exceeded quota by 500% by selling EUR 1.12m worth of services.

Us

Lead by industry visionary Hans Ullmark, Collaborate is an integrated online and offline marketing and advertising agency. Clients managed included RightNow and Franklin Templeton Investments.

Ba, Economics, German

Strategic Sales Management

Education record

Story Telling