Focused on generating pipeline and driving growth for Black Crow AIBlack Crow helps Shopify brands and their agencies effectively identify and acquire their best customers and turn them into repeat buyers. Using a combination of predictive models, personalized shopping experiences, & AI-powered automations, Black Crow helps DTC marketers get better results at every step of the funnel.

Drove cross-functional growth & monetization strategy with the goal of increasing average revenue per user, decreasing customer acquisition costs, and improving payback periods for an ecosystem over 700,000 newsletter subscribers and 20 creatorsReported directly into the Chief of Staff and sat on the company's Leadership TeamRevamped the new newsletter subscriber onboarding flow and established a conversion experimentation roadmap, which led to a significant increase in both first-party data captured at the point of signup and ARPUBuilt a cross-promotion recommendation system that lowered new subscriber acquisition costs by 20%+Revamped the new subscriber onboarding flow to capture additional zero party audience data and increase ARPU at the point of signup

Built and launched a new lead generation product—including the tech stack, internal workflow, and sales enablement that accounted for ~15% of commercial ad revenueLed internal product development for key tools such as: an automated testimonial library, interactive audience dashboards for each creator brand, and a notable subscriber databaseCreated the FY 2023 Media Kit for all creatorsConducted quantitative analysis and user research to inform product development and growth initiatives

Lead the team responsible for driving pipe gen and funnel performance (both self-serve and sales-led) by fostering brand affinity and conversion-focused programs that highlight Campaign Monitor’s brand and product value propositions, relevance, and differentiation with key audiences.Reported directly into the CMO and was a member of the Product Leadership TeamDeveloped a conversion-focused marketing strategy that produced the highest monthly new customer growth and expected recurring revenue for the self-service funnel since October 2020Oversaw the execution of integrated campaigns that generated an 18% YoY increase in SQL pipelineSupported a self-service funnel optimization project, which resulted in a 51% uplift in conversion and a 46% increase in ARPUImproved the overall experience of an email template lead generation tool, which led to a 32% increase in signups, a 75% increase in conversions, and an 83% increase in LTV Managed a content hub with over 400K monthly users and increased attributable revenue from content marketing initiatives by 16%

Promoted to lead a new team responsible for developing products and processes across the enterprise subscription business that would increase retention, customer engagement, and average contract value

Hired and managed a new five-person team responsible for campaign execution, marketing insights, and data strategy across Nature Research’s commercial partnerships businessCreated a suite of interactive dashboards to benchmark KPIs, analyze campaign performance, & inform product developmentDesigned a scalable reporting framework that delivered over 100 client reports for branded and sponsored content products, accounting for over $2M in revenue retentionOverhauled our paid social strategy using 1st and 3rd party data to create a repository of custom audiences, which led to a 33% decrease in acquisition costs and a 47% increase in leadsBefore leaving the company to join Campaign Monitor, I was promoted to Head of Retention & Reporting

Product owner for Commercial Partnerships HubEstablished a reporting framework for the commercial partnerships site and CRM to measure the value of integrated marketing campaigns and optimize conversionLaunched a new commercial partnerships website (partnerships.nature.com) in May of 2018 and led a redesign in October of 2019 that led to a significant increase in marketing qualified leads (MQL), sales accepted leads (SAL), and attributable revenueBuilt up a content portfolio to support demand generation and go-to-market strategy

JEM Consulting, LLC is a Silicon Valley-based consultancy dedicated to helping organizations gain competitive advantage through the use of digital technologies.

Digital and social strategy lead for two of the agency’s largest accounts: Allstate and SmirnoffImplemented branded content programs for Allstate’s major NCAA sponsorships that exceeded bothindustry and internal performance benchmarksSuccessfully developed a cross-platform Smirnoff influencer network that delivered significant costefficiencies and earned mediaCrafted the overall strategy for multiple Smirnoff Ice influencer campaigns to support new productlaunches leading to increased awareness and sales

Provided consulting on social content strategy for stakeholders across Financial, Tax & Accounting, IP & Science, Media, and Legal business unitsManaged paid social media promotion to generate leads for product marketing teamsImplemented omni-channel marketing campaigns for long-form multimedia features such as 9BillionBowls.comCoordinated the roll-out of GaggleAMP for a global employee advocacy program to support ongoing social selling and digital marketing effortsLead the Social Media Task Force, a group consisting of 100+ employees responsible for social media initiatives across the companySupervised company-wide pilots and maintained relationships with vendors such as Crimson Hexagon, Adobe, LinkedIn, Twitter, & Nexgate

Successfully grew the combined following of the main Thomson Reuters social channels to over one millionConducted training sessions for 3,000+ employees on introductory social media, managing branded accounts, and social sellingCo-­developed the digital governance policy and consolidated the company’s scattered social presence in order to simplify the customer experienceActed as onsite social/marketing liaison at the Aspen Ideas Festival, Washington Ideas Forum and White House Correspondents’ Dinner – all high profile company sponsorship events

Managed content on thomsonreuters.com and helped launch the company blog which eventually grew to over 50,000 monthly active users.

Split my time between managing content on thomsonreuters.com and the company's social channels