Adam Cohen Email & Phone Number

Greater Boston Area

Commercial Real Estate Broker focused on Retail and Single tenant net leased properties

Responsible for all business development initiatives across a $300M+ family of 9 global consumer electronics, pro audio and MI manufacturing organizations. Identify and evaluate potential targets for acquisition and opportunities for business expansion. Devise and manage companywide process improvements. Oversee intra-company communications initiatives between global offices. Manage all relationships with business partners. Originate and negotiate agreements with 3rd party organizations, including licensing, co-development, OEM manufacturing and acquisition. Engage with Product Development team to help define new product ideas and go-to-market strategies for those products. Act as a key member of senior strategic management team reporting directly to President & CEO.• Realized increase in productivity of Alto Professional business unit through analysis of manufacturing processes, distribution channels, inventory management, product viability and sales and marketing strategies, enabling a 150% increase in sales YoY. • Drove the acquisitions of Denon DJ, Denon Professional, Marantz Professional, SONiVOX, M-Audio and the A.I.R. Software Group. • Managed the successful integration of >100 employees who joined the organization through acquisition. • Established close working relationship with Apple partner relations group, resulting in high visibility for the company’s iOS accessories at the 2012 Worldwide Developer’s Conference.

Responsible for all marketing, strategic business development and e-commerce initiatives across a $235M family of 6 international consumer electronics, pro audio and MI manufacturing organizations. Lead a marketing team of 7. Act as a key member of senior strategic management team reporting directly to owner. Manage a marketing budget of $2.5M. Develop and implement all marketing strategy and campaigns, including PR outreach, online marketing, advertising, trade show presence, product packaging and retail displays. Manage all relationships with business partners. Seek out potential targets for acquisition and opportunities for business expansion. Negotiate agreements with 3rd party organizations, including licensing, co-development, OEM manufacturing and acquisition. • Drove 33% year-over-year growth across all business segments through the execution of effective marketing initiatives.• Contacted, pitched and negotiated agreements with Atari senior management to bring jointly developed products to market. The first of those products garnered >592M media impressions and was named one of the “Best Products of CES 2011” by Huffington Post.• Maintained natural Google search rank between 1st and 3rd position for 8 websites by managing ongoing site development.• Achieved 6.5M hits on the company’s YouTube channels by directing the creation and marketing of promotional product videos.• Captured the #1 spot on the App store for iPad Music apps for the first 72 hours after launch of the company’s 1st original iOS app.

Responsible for all strategic business development and online marketing initiatives for a $175M family of 5 international consumer electronics, pro audio and musical instrument manufacturing organizations. Lead a team of 5. Manage all relationships with business partners. Negotiate agreements with 3rd party organizations, including licensing, co-development, OEM manufacturing and acquisition. Collaborate in the development of product specifications for consumer electronics, pro audio, musical instrument and video gaming products. Direct the development and maintenance of corporate websites and product micro-sites, e-commerce activities, direct to consumer outreach and electronic marketing. Shared responsibility with the Director of Marketing for all marketing functions for the group.• Generated >$55M in product sales as a result of negotiated agreements with MTV, Microsoft, Sony, Nintendo and others.• Established the production of best-in-class products with less than .05% failure rates by developing new relationships with Pacific Rim contract manufacturers. • Achieved $4.1M in revenue in 1st operating year by establishing direct-to-consumer e-commerce business for the company’s brands.• Drove consistent e-commerce revenue with an average cost of <18% by establishing an effective paid search model.• Built a database of more than 225,000 opt-in consumers in 12 months by developing a direct-to-consumer outreach program. • Generated 20% of the revenue for the Ion Audio business unit in 2008 by driving the organization’s entry into the gaming market. • Won a 2009 CES Innovations award and the Game Critics Award for Best New Hardware at E3 2008.• Secured positive coverage in mainstream media outlets including the New York Times, USA Today, and The Today Show. • Achieved record first-day sales in controller and DJ categories at the leading US MI retailer through the development and execution of comprehensive product launch strategies.

Responsible for developing strategic initiatives to expand the market presence of a $115M national pro audio and musical instrument retailer through cooperative marketing initiatives, trade show sponsorships and custom publications. Handled all negotiation of marketing and advertising initiatives with external vendors.• Increased cooperative advertising revenue by >136% ($1.1M to >$2.6M / year) by pitching partners and negotiating placements.• Created a 60% increase in national advertising visibility and 170% increase in market penetration via direct mail campaigns by working with dozens of vendors to develop cooperative programs to support their marketing needs.• Reduced print ad spend by 12% while securing premium placements in several magazines through negotiation with publishers. • Acted as a marketing consultant for more than 75 partner organizations, providing guidance for the development of their cooperative marketing collateral.• Increased consumer awareness and organizational credibility through the conception and direction of the production of Music Production Toolbox, a quarterly publication targeted at the pro audio/MI consumer. Collaborated with leading music industry publisher to determine branding, editorial direction, advertising sales pitch and distribution structure.

Responsible for all marketing activities, including branding, advertising and product presentation through both print and electronic media for an $84M national pro audio and musical instrument retailer. Led a team of 12. Managed a marketing budget of $3.2M. Generated all advertising and other print collateral by directing an in-house creative team. Managed copy generation for all marketing collateral, either by writing copy or directing and editing the work of other writers. Directed the ongoing development of an e-commerce focused website.• Expanded the size of the company’s catalogs by >25% while reducing production costs by >20%.• Increased catalog advertising revenue by 42%.• Achieved a 40% increase in catalog production productivity by co-designing custom catalog production software application and working with software programmers to realize the application. • Increased national print advertising visibility by 35% without significant additional expense by negotiating reduced ad rates and increasing cooperative campaigns with the company’s vendors.• Generated >$1M in additional sales through direct mail campaigns focused on product presentation and branding for Sweetwater.• Conceived of and executed weekly newsletter blasts to opt-in subscribers.• Developed an opt-in subscriber database of >90,000 for weekly email newsletters through print and electronic promotion. • Helped to drive an 866% increase in guitar business through the use of programs to target the guitar customer, including the conception and development of the Sweetwater Guitar Gallery, a unique online vehicle allowing customers to examine and select specific instruments from the company’s inventory. • Increased the percentage of the 8,000+ products with custom content on the company’s website from 55% to 96% by instituting a workflow designed to complete the process within 3 months.

Responsible for all of the commercial concerns of a leading music industry trade publication with a 40,000 subscriber base and annual budget of $8M. Managed an editorial and sales staff of 7.• Built a sales team that consistently met established sales goals. • Generated >$1M in ad sales by handling key clients personally. • Generated >$600,000 in revenue by developing sundry projects for the magazine, including show issues, CD-ROMs and websites.

Responsible for all aspects of global sales for a leading manufacturer of professional digital audio conversion systems sold through retail distribution channels. Managed a sales staff of 4.• Grew revenues from ~ $6M to $10M / year by identifying new markets and devising strategies to capitalize on those markets.• Developed and maintained a global distributor base and North American dealer network.• Increased product and brand awareness by building relationships with key end-users, including recording studios, production facilities, producers, engineers and artists.• Extended customer base by driving product development decisions, resulting in new products that address the project studio market. • Obtained ISO 9000 certification by working with a team to establish standards and best practices for the organization.

Engaged in consultative selling of professional audio and MI products via phone sales, personal demonstrations and trade shows. Mentored junior sales engineers.• Achieved personal annual sales of $2.2M with an average invoice size of $1,000. • Consistently ranked as one of the top three sales engineers in both gross sales and profit. • Built strong relationships with diverse clientele ranging from home hobbyists to world-class recording facilities, high-profile producers, engineers, recording and touring artists. • Grew Pro Tools business by ~30% through the development and presentation of regional seminars and one-on-one demonstrations.• Built personal and corporate credibility as a featured speaker at ‘98 MacWorld Expo NY regarding the use of computers in music.