Adam Cohen Email & Phone Number

Greater Boston Area

Commercial Real Estate Broker focused on Retail and Single tenant net leased properties

• Responsible for all business development initiatives across a $300M+ family of 9 global consumer electronics, pro audio and MI manufacturing organizations. Identify and evaluate potential targets for acquisition and.
• Realized increase in productivity of Alto Professional business unit through analysis of manufacturing processes, distribution channels, inventory management, product viability and sales and marketing strategies.
• Drove the acquisitions of Denon DJ, Denon Professional, Marantz Professional, SONiVOX, M-Audio and the A.I.R. Software Group.
• Managed the successful integration of >100 employees who joined the organization through acquisition.
• Established close working relationship with Apple partner relations group, resulting in high visibility for the company’s iOS accessories at the 2012 Worldwide Developer’s Conference.

• Responsible for all marketing, strategic business development and e-commerce initiatives across a $235M family of 6 international consumer electronics, pro audio and MI manufacturing organizations. Lead a marketing.
• Drove 33% year-over-year growth across all business segments through the execution of effective marketing initiatives.
• Contacted, pitched and negotiated agreements with Atari senior management to bring jointly developed products to market. The first of those products garnered >592M media impressions and was named one of the “Best.
• Maintained natural Google search rank between 1st and 3rd position for 8 websites by managing ongoing site development.
• Achieved 6.5M hits on the company’s YouTube channels by directing the creation and marketing of promotional product videos.
• Captured the #1 spot on the App store for iPad Music apps for the first 72 hours after launch of the company’s 1st original iOS app.

• Responsible for all strategic business development and online marketing initiatives for a $175M family of 5 international consumer electronics, pro audio and musical instrument manufacturing organizations. Lead a team.
• Generated >$55M in product sales as a result of negotiated agreements with MTV, Microsoft, Sony, Nintendo and others.
• Established the production of best-in-class products with less than.05% failure rates by developing new relationships with Pacific Rim contract manufacturers.
• Achieved $4.1M in revenue in 1st operating year by establishing direct-to-consumer e-commerce business for the company’s brands.
• Drove consistent e-commerce revenue with an average cost of <18% by establishing an effective paid search model.
• Built a database of more than 225,000 opt-in consumers in 12 months by developing a direct-to-consumer outreach program.

• Responsible for developing strategic initiatives to expand the market presence of a $115M national pro audio and musical instrument retailer through cooperative marketing initiatives, trade show sponsorships and custom.
• Increased cooperative advertising revenue by >136% ($1.1M to >$2.6M / year) by pitching partners and negotiating placements.
• Created a 60% increase in national advertising visibility and 170% increase in market penetration via direct mail campaigns by working with dozens of vendors to develop cooperative programs to support their marketing.
• Reduced print ad spend by 12% while securing premium placements in several magazines through negotiation with publishers.
• Acted as a marketing consultant for more than 75 partner organizations, providing guidance for the development of their cooperative marketing collateral.
• Increased consumer awareness and organizational credibility through the conception and direction of the production of Music Production Toolbox, a quarterly publication targeted at the pro audio/MI consumer..

• Responsible for all marketing activities, including branding, advertising and product presentation through both print and electronic media for an $84M national pro audio and musical instrument retailer. Led a team of.
• Expanded the size of the company’s catalogs by >25% while reducing production costs by >20%.
• Increased catalog advertising revenue by 42%.
• Achieved a 40% increase in catalog production productivity by co-designing custom catalog production software application and working with software programmers to realize the application.
• Increased national print advertising visibility by 35% without significant additional expense by negotiating reduced ad rates and increasing cooperative campaigns with the company’s vendors.
• Generated >$1M in additional sales through direct mail campaigns focused on product presentation and branding for Sweetwater.

• Responsible for all of the commercial concerns of a leading music industry trade publication with a 40,000 subscriber base and annual budget of $8M. Managed an editorial and sales staff of 7.
• Built a sales team that consistently met established sales goals.
• Generated >$1M in ad sales by handling key clients personally.
• Generated >$600,000 in revenue by developing sundry projects for the magazine, including show issues, CD-ROMs and websites.

• Responsible for all aspects of global sales for a leading manufacturer of professional digital audio conversion systems sold through retail distribution channels. Managed a sales staff of 4.
• Grew revenues from ~ $6M to $10M / year by identifying new markets and devising strategies to capitalize on those markets.
• Developed and maintained a global distributor base and North American dealer network.
• Increased product and brand awareness by building relationships with key end-users, including recording studios, production facilities, producers, engineers and artists.
• Extended customer base by driving product development decisions, resulting in new products that address the project studio market.
• Obtained ISO 9000 certification by working with a team to establish standards and best practices for the organization.

• Engaged in consultative selling of professional audio and MI products via phone sales, personal demonstrations and trade shows. Mentored junior sales engineers.
• Achieved personal annual sales of $2.2M with an average invoice size of $1,000.
• Consistently ranked as one of the top three sales engineers in both gross sales and profit.
• Built strong relationships with diverse clientele ranging from home hobbyists to world-class recording facilities, high-profile producers, engineers, recording and touring artists.
• Grew Pro Tools business by ~30% through the development and presentation of regional seminars and one-on-one demonstrations.
• Built personal and corporate credibility as a featured speaker at ‘98 MacWorld Expo NY regarding the use of computers in music.