Adam Crookes Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Leadership & Strategy: Developed and executed the transformation of the business from a small development team to a multifunctional ad-tech operation, implementing strategic initiatives to drive growth and diversify revenue streams.Team Leadership: Led a 20-person multinational team across five countries, building a high-performance culture and recruiting top talent within the industry.Operational Efficiency: Centralized remote operations and enhanced operational visibility through the adoption of advanced data management technologies, optimizing processes and improving business oversight.Partnerships & Growth: Secured key partnerships with Google, Facebook, and TikTok, expanding market reach and laying the foundation for sustained revenue growth.

Melbourne, Australia

Product Development: Led the creation and market entry of a SaaS product using Human-Centered Design to drive customer engagement and MVP development.Strategic Negotiations: Restructured a key contract for 50 outsourced developers, increasing profitability by 15%.Long-Term Revenue Growth: Negotiated a multi-million-dollar revenue share agreement, securing high net profit revenues for 10 years.Crisis Leadership: Managed and supported 40 staff in Ukraine during the conflict, ensuring operational continuity.

Melbourne, Australia

Market Expansion: Introduced new technologies into defence, justice, and education sectors, driving brand preference and market positioning.Strategic Account Management: Managed key enterprise accounts, focusing on defense and secure agencies, leading to significant revenue growth.Consultant Collaboration: Engaged with AU/NZ tech consultant community to co-develop project specifications, securing long-term visibility for major contracts.Technology Adoption: Seeded emerging technologies in high-profile projects, enhancing brand presence and driving adoption in critical sectors.

Melbourne, Australia

Service Growth: Led a national team of 55+, securing major contracts and growing service delivery revenues by 35%.Operational Leadership: Developed and transformed managed service capabilities, improving EBITDA by 5%.Strategic Negotiations: Led commercial and contractual negotiations for large-scale national service contracts across multiple industries.Team Development: Defined recruitment and retention strategies, coaching senior managers and enhancing team performance.

Singpore

Business Management: Managed operations for Singapore and Hong Kong, overseeing profitability, cash flow, and revenue growth.Project Leadership: Directed large-scale consulting projects for global clients in finance and oil & gas, driving revenue expansion.Sales & Negotiation: Led the entire sales lifecycle, from business development to contract negotiations, securing key clients and projects.Team Leadership: Mentored and developed staff, building cohesive teams and enhancing service delivery across the region.

Singapore

Revenue Generation: Led business development in the APAC region, managing a portfolio generating over USD $3 million annually.Market Expansion: Developed and executed marketing strategies to build brand awareness and expand into targeted verticals.Client Management: Acted as Account Director for the largest APAC client, driving sustained revenue growth.Sales Leadership: Managed the full sales lifecycle, from identifying opportunities to contract negotiation, securing key deals across the region.

Master Of Business Administration - Mba

Diploma, Project Management

Victorian Certificate Of Education