A versatile leader with an MBA focused on Technology and Innovation experienced in operational transformation, strategic partnerships, and business development across tech-driven industries.I've led business expansions, structured R&D initiatives, and built multifunctional teams, achieving consistent revenues and operational efficiency growth.I'm adept at leading global teams, driving shareholder value, and navigating complex markets through data-driven, strategic leadership.
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Head Of SalesM-ViewMelbourne, Vic, Au -
General ManagerInspire Labs Jan 2023 - PresentMelbourne, Victoria, AustraliaLeadership & Strategy: Developed and executed the transformation of the business from a small development team to a multifunctional ad-tech operation, implementing strategic initiatives to drive growth and diversify revenue streams.Team Leadership: Led a 20-person multinational team across five countries, building a high-performance culture and recruiting top talent within the industry.Operational Efficiency: Centralized remote operations and enhanced operational visibility through the adoption of advanced data management technologies, optimizing processes and improving business oversight.Partnerships & Growth: Secured key partnerships with Google, Facebook, and TikTok, expanding market reach and laying the foundation for sustained revenue growth. -
Head Of Sales And MarketingInspirex Aug 2019 - Mar 2023Melbourne, AustraliaProduct Development: Led the creation and market entry of a SaaS product using Human-Centered Design to drive customer engagement and MVP development.Strategic Negotiations: Restructured a key contract for 50 outsourced developers, increasing profitability by 15%.Long-Term Revenue Growth: Negotiated a multi-million-dollar revenue share agreement, securing high net profit revenues for 10 years.Crisis Leadership: Managed and supported 40 staff in Ukraine during the conflict, ensuring operational continuity. -
Strategic Account Director - Enterprise And ConsultantAvt (Av Technology) Oct 2017 - Jul 2019Melbourne, AustraliaMarket Expansion: Introduced new technologies into defence, justice, and education sectors, driving brand preference and market positioning.Strategic Account Management: Managed key enterprise accounts, focusing on defense and secure agencies, leading to significant revenue growth.Consultant Collaboration: Engaged with AU/NZ tech consultant community to co-develop project specifications, securing long-term visibility for major contracts.Technology Adoption: Seeded emerging technologies in high-profile projects, enhancing brand presence and driving adoption in critical sectors. -
National Services ManagerRutledge Av Sep 2014 - Oct 2017Melbourne, AustraliaService Growth: Led a national team of 55+, securing major contracts and growing service delivery revenues by 35%.Operational Leadership: Developed and transformed managed service capabilities, improving EBITDA by 5%.Strategic Negotiations: Led commercial and contractual negotiations for large-scale national service contracts across multiple industries.Team Development: Defined recruitment and retention strategies, coaching senior managers and enhancing team performance. -
Associate DirectorHewshott International Aug 2012 - Sep 2014SingporeBusiness Management: Managed operations for Singapore and Hong Kong, overseeing profitability, cash flow, and revenue growth.Project Leadership: Directed large-scale consulting projects for global clients in finance and oil & gas, driving revenue expansion.Sales & Negotiation: Led the entire sales lifecycle, from business development to contract negotiations, securing key clients and projects.Team Leadership: Mentored and developed staff, building cohesive teams and enhancing service delivery across the region. -
Regional Sales ManagerVerrex Corporation Sep 2011 - Aug 2012SingaporeRevenue Generation: Led business development in the APAC region, managing a portfolio generating over USD $3 million annually.Market Expansion: Developed and executed marketing strategies to build brand awareness and expand into targeted verticals.Client Management: Acted as Account Director for the largest APAC client, driving sustained revenue growth.Sales Leadership: Managed the full sales lifecycle, from identifying opportunities to contract negotiation, securing key deals across the region.
Adam Crookes Education Details
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Master Of Business Administration - Mba -
Project Management -
St. Michaels Grammar SchoolVictorian Certificate Of Education
Frequently Asked Questions about Adam Crookes
What company does Adam Crookes work for?
Adam Crookes works for M-View
What is Adam Crookes's role at the current company?
Adam Crookes's current role is Head of Sales.
What schools did Adam Crookes attend?
Adam Crookes attended Rmit University, Swinburne University Of Technology, St. Michaels Grammar School.
Who are Adam Crookes's colleagues?
Adam Crookes's colleagues are Selina Stefanowicz, Daygen Byford, Sohaib Khan, Philip Rochecouste, Michael Iliopoulos, John Damian, Fareed Behardien.
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